12 Important Facebook Video Marketing Tips for Better Engagement, and Shares
                     12 Important
Facebook Video Marketing Tips
for Better Engagement, and Shares
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01. Become a Storyteller
02. Spot Your Prowess
03. Enlighten Your Audience
04. Customer Endorsement
How to Implement 05. Make the Best Use of the First Few Seconds
06. Utilize Most Facebook Features for Videos
Facebook Video Marketing 07. Optimize the Facebook Videos for Mobile
Strategies For Your Business? 08. Add a Call to Action in the Videos
09. Use the Right Video Formats
10. Shape of the Video Is Important
11. Give Users a Synopsis of the Video
12. Post Directly On Facebook
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01
Become a Storyteller
Storytelling will aid you to attract your audience's attention 
while also providing entertainment. Tell them your tale, 
and try to relate to them on a personal level.
This will undoubtedly aid customers in understanding your 
product or service.
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02
Spot Your Prowess
Show off your business prowess and intelligence. Create a 
video demonstrating your working methods and abilities. 
You can even contact industry experts for assistance. If your 
video has a lot of information, it probably has a chance of 
going viral.
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03
Enlighten Your Audience
Video allows you to engage with your audience. You could 
publish tutorial series related to your products or services. 
You can also include a video that addresses the issues and 
alleviates the customers' pain points.
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04
Customer Endorsement
Testimonials can be found on almost every company 
website, and they are seen to be one of the most important 
components for winning over clients. You can create 
Facebook testimonial videos of satisfied consumers. Your 
existing customers can quickly engage with your potential 
consumers.
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05
Make the Best Use of the First Few Seconds
As per studies, 20% of viewers will click away from the 
video in less than 10 seconds. An excellent social media 
video should effectively and creatively communicate your 
key points to the viewer. As a result, keep it brief, pleasant, 
and straight to the point.
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06
Utilize Most Facebook Features for Videos
Facebook 360 videos let your users move around their 
screens and watch your content from whatever aspect and 
perspective they like. Facebook Live offers real-time video 
content. This kind of video exposes a more authentic side 
of you that is tough to hide.
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07
Optimize the Facebook Videos for Mobile
Your content must be mobile responsive because 78% of 
video material is viewed on a mobile device. Additionally, 
85% of Facebook is seen silently. Therefore, make sure your 
videos are engaging and easy to follow, both with and 
without sound.
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08
Add a Call to Action in the Videos
A call-to-action (CTA) lets Facebook users know exactly 
what you want them to do. It seems as though the user has 
a simple-to-understand manual. CTAs can improve 
conversion rates (CTRs), click-through rates (CTRs), and 
other results.
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09
Use the Right Video Formats
The ideal video format for Facebook is typically MP4. 
Facebook strongly suggests utilising the MP4 or MOV 
formats even though it accepts a wide variety of file types. 
Additionally, Facebook video ads often work best in MP4 
format.
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10
Shape of the Video Is Important
When designing your Facebook videos, consider whether to 
use a square video or a landscape video. It is significant 
since the majority of Facebook users access the social 
media network on mobile devices, and because square 
videos take up most of the space in the mobile News Feed.
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11
Give Users a Synopsis of the Video
A video on Facebook may seem like a major time 
commitment to some individuals. Giving a brief synopsis of 
the material to Facebook users will increase the likelihood 
that they will be interested in the video and watch it.
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12
Post Directly On Facebook
If you have a YouTube video that you wish to post on 
Facebook as well, upload the video directly to Facebook 
rather than copying and pasting the YouTube URL. It will 
boost its visibility and give you greater user interaction.
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Conclusion
Many Fortune 500 companies, like Apple and Amazon, use Facebook videos for marketing. You can also 
do it by following our in-depth, 12 step guide to Facebook video marketing.
We hope that our guide provides some inspiration for your company's forthcoming batch of videos. If 
you want to get deeper into your analytics strategy, go to a competent
social media marketing company.
Windzoon is a well-known Ahmedabad-based social media consultancy firm. Our SEO and SMO experts 
will collaborate with you to effectively expand your brand on social media and search engines.
Visit windzoon.com to get a quote and reap the benefits of our services.
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+1 (315) 210 8350 windzoon.com [email protected]