5 STRATEGIES TO OPTIMIZE WOOCOMMERCE FOR IMPROVED CONVERSION RATES
                     2021
5 STRATEGIES TO 
OPTIMIZE WOOCOMMERCE 
FOR IMPROVED 
CONVERSION RATE
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What Is Conversion Rate Optimization?
For any business today, winning online traffic is quite hectic and  inconsistent to 
achieve. If you do not get the right volume of visitors to  your business site in the 
first place, chances are it would be tough to get  them back and convince them to 
perform your set actions.
The process of persuading more people to take action on your website  is called 
conversion rate optimization (CRO).
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strategically, conversion rate optimization is a consistent process of  learning, 
testing, and optimizing.
For instance, you desire more people to register for your newsletter,  ask for a 
quote, or request for a free counselor or according to  WooCommerce shop, 
purchase.
However, many people don’t know that CRO is a very complicated  
procedure that includes customers at multiple stages of the buying  process.
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CRO can also interject in people’s lives in the following 
steps  of the purchase procedure:
1.Discovery: People who are studying your products and 
services would like to know the inception and purposes of your 
brand.
2.Choosing: People who are on their way to purchase while 
browsing your website’s landing page.
3.Purchasing: The ones who have finalized the procedure and 
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1. Let customers realize that your site 
is safe
The security of transactions is one of the most appealing 
concerns of  eCommerce customers. Enlighten your customers 
about the steps you  have taken to safeguard your site from 
illegal sources to protect your  clients’ data. There needs to be 
the development of trust between you  and the customer to 
improve the conversion rate of your store.
Customers can be convinced about the safety of your site 
when you  tell them about the security badges displayed on 
the checkout and the  SSL installed available in 
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WooCommerce.
2. Examine Customer 
Behavior
Tracking your customers’ behavior on your website with Google  
Analytics is one of the better ways to optimize the WooCommerce 
sales  funnel as well as focus on your target audience at all stages 
of the buying  process.
1.Outline custom dimensions in Google Analytics to measure 
the user  behavior against the guest visitor behavior.
2.Figure the traffic that generates the most revenue from a 
specific kind  of audience.
3.Set shopping cart abandonment rates to figure out the reason 
06 why  clients aren’t sticking to their decision and finalizing their 
purchase.
3. Include reviews as well as 
testimonials
When it comes to eCommerce conversion, product reviews can 
prove  to be somewhat differentiating factors. When 
eCommerce customers  decide to purchase something, most of 
them go through customer  reviews of the product.
It is quite a complicated task to get reviews on your site 
constantly. You  need to work hard to achieve that. Professionals 
recommend asking for  the product review from the customer 24 
hours later than the product  has reached them.
07 A must-read: 
Why to Select WooCommerce For Your E-Store?
4. Ease in Browsing your 
Shop
Optimizing your site for SEO isn’t enough for people to 
find  your site in the search results.
You need to step up your optimization process so that  
finding products in your online shop is always easy for 
your  potential clients. You can do this by adding a 
search bar to  your site. Something similar to what Nike 
does in their shop.
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This is because around 30% of site visitors use an 
internal  search bar when they are browsing an 
eCommerce website.  Also, this would increase the 
chances of conversion rates of  a customer two-fold. 
Additionally, there is a high possibility  that they will 
return to your store to make a purchase again.
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Some of the tips to improve your search bar 
game  are:
●Product pages must include a search bar.
●To compensate for the spelling mistakes made 
by the  customers, enable autocomplete and 
autocorrect.
●Turn on the option for saved searches so that the ones 
who  left the site at choosing stage can come back 
and revisit what  they viewed the last time.
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●Offer a way to enable multilingual searches 
●Configure your e-Commerce site with Google 
Search  Console if you quite efficiently want to 
optimize your  WooCommerce store for higher 
conversions.
●After this, from your WordPress dashboard, you can 
view in  what terms the site visitors are engaging in 
11 your store’s  search bar.
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This will provide you with impeccable insight as to what 
people  are searching for which in return will help you 
develop better  blog content. In return, it will let you know 
the kind of traffic you  need to attract from your search 
results.
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5. Restructure Home as Well as Landing Pages
To increase conversions, sometimes a complete restructure of your  
WooCommerce shop’s home as well as landing pages are required.
It’s quite necessary to take into account the customers’ pain 
points when  it comes to the products you sell. However, it’s also 
equally important to  take into account the pain points witnessed 
while the buying process.
T14his means that you can persuade customers that the solution to 
their  problem is your product and the purchasing procedure isn’t 
that difficult.
You can take a look below at some of the most  
stabilizing design tips to boost eCommerce  
conversions:
●Large and bold images will capture your visitors’ 
attention  more quickly than the small ones and show 
what you have in  your store.
●Try to brand your landing pages and home page with 
a  catchy logo or the company name so that the 
customers can  know their whereabouts.
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●Utilize contrasting colors over your call-to-action 
buttons so  that they are illuminating and site visitors 
find them easily.
●Focus on offering value propositions that 
customers are  unable to resist
●Try to lend credibility to your brand by adding social 
proof  by utilizing testimonials or even social proof 
16 notifications.
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Also, try to A/B test any of the design amendments 
you  made to your WooCommerce shop. In this way, 
you can  figure out the design changes that are 
helping your site to  increase conversion rates.
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Synopsis
The above listed are the most promising 5 strategies 
for  conversion rate optimization for WooCommerce 
e-store.  If you are not comfortable implementing 
these strategies  better hire the right agency 
offering WooCommerce
 development services like World Web Technology to 
sail  you through the rough waters.
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5 STRATEGIES TO OPTIMIZE WOOCO
MMERCE FOR IMPROVED CONVERSIO
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