Offset Vs. Digital Printing – What is the difference and Why you should care
                     Offset Vs. Digital Printing – What is the difference and Why you 
should care

• Printing is printing be it using digital or offsets, 
so you may wonder the reason for 
differentiating digital printing to offset printing. 
• If you have an online printing business selling 
brochures, business cards, custom apparel, 
leaflets, photo, and promotional products, you 
know you will have to create a print-ready 
design, layout, copy, color scheme, etc.
Digital Printing vs Offset Printing
• All these can be done using web-to-print software easily. But 
you may wonder which printing technique should be 
preferred either digital or offset. 
• So to make it easier for you to select the best-suited 
technique for your business, we have covered the major 
factors, benefits, and drawbacks of both of them. 
• Stick till the end of the article and you will be taking your 
decision easily. How digital printing differs from offset 
printing?
Offset Printing:
• Offset printing technology uses plates of aluminum to transfer 
the image onto a rubber “blanket”.
•  The reason for offset being called offset is that ink is not 
directly applied to the print surface but is first transferred to 
the cylinder.
• These laser-etched plates affixed to the plate cylinder roll the 
ink in the shape of an image.
Benefits of offset printing:
• High-quality images which are distinct and clean without any 
streak or spots.
• Versatile and work well with every kind of material.
• Good color fidelity: Images with a perfect blend of balance in 
design and accuracy of colors.
• Better value for your money on large volume jobs. A good 
investment option with a high return on investments.
Few Drawbacks:
• High cost for small volume jobs.
• Time-consuming setup.
• In case of error, the process starts from beginning 
again.
Digital Printing:
• Digital printing excludes all the mechanical steps and 
techniques like rubber, proofs, and plates. 
• It directly applies the design on the printing surface with 
liquid ink or powdered toner. 
• Different digital printing businesses may have different sizes 
of machines but the purpose of all is .’the same.
Benefits of digital printing:
• Not compatible with all materials.
• High cost for large-volume jobs.
• Lower quality crispness, and sharpness.
• Less color fidelity.
Consider these factors before choosing a printing process.
Size of the 
sheet
Speed Shorter Runs
Materials 
Sample
Required
Turnaround 
Customization
Time
Do inkjet printers offer more advantages than electrophotographic printers?
Accuracy
Customization
Size
Price
Advanced 
Technology
Verdict
• Your preference solely depends on your online printing 
business needs and you can easily decide which technique to 
prefer using the factors mentioned above such as image 
quality, volumes required, image size, individual needs, 
surface material, and delivery time.
• For a web 2 print company to get the perfect value for 
money, these pointers are enough to decide which way to go. 
So choose wisely and satisfy your customers accordingly.
Contact us
• Website: https://www.wtpbiz.com/
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://www.wtpbiz.com/contact-us/