Big Data and Information Privacy:  A Future Challenge
                     BIG DATA AND 
INFORMATION 
PRIVACY – A FUTURE 
CHALLENGE
What is Big Data?
Big Data is a technology that has come into 
existence in recent years. Its applications, ease 
of access and accuracy have made it very 
popular in diverse fields. But, very recently, its 
cons have also come to the fore.
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What is 
Information 
Privacy?
Information Privacy in Big Data should be to be 
considered seriously, as it can affect the voting 
behaviour which shows adverse effects on 
election results. E-commerce, Politics, Digital 
products are appearing to be one of the key 
businesses of Data Analytics companies. 
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CHALLENGES
TRANSACTION 
DETAILS 
When a user is made payment in the app or 
website it should be an end to end encrypted  
and saved card data to protect from the data 
breach 
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Firewall 
Data which is collected with the consent of 
users should be in encrypted form and to be 
protected by the Firewalls 
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Cybersecurity 
Big Data companies should employ industry 
certified cybersecurity experts to protect the 
servers from Hackers.
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Security Tips 
Companies should create awareness for users 
on how to protect their data from theft and 
usage policies, privacy policies and 
permissions of the device.
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Monthly security 
patch
Big data companies must provide security 
updates to their apps, services or devices to 
protect from the unidentified data thefts, data 
breaches and from hackers 
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CONCLUSION
Every company collects data to improve the 
user experience, some misuse the data or use 
against the user for benefits but it is our 
responsibility to know the permissions used by 
the app or devices what to give and what not 
to give access, as advertisements and services 
are going to depend on these Big Data 
companies, we should be careful in giving 
access to them and should make a quick audit 
of privacy every month.
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