A Complete Guide on Influencer Marketing.
                     A COMPLETE GUIDE ON INFLUENCER 
MARKETING
What is Influencer Marketing?
• Influencer marketing is a strategy that identifies people who have a 
strong influence on a brand’s industry or target audience. 
Source: blog.alexa.com
Partnership with the influencer
• In an influencer marketing strategy, a brand forms a partnership 
with the influencer wherein the influencer agrees to expose their 
audience to the brand’s messaging or content.
Source: blog.alexa.com
Target Audience
• Influencers usually have a large and engaged audience, so brands 
benefit when an influencer shares or mentions their content or 
messaging. 
Source: blog.alexa.com
HOW TO CREATE AN INFLUENCER MARKETING 
STRATEGY
Define Your Goals
• As with any smart marketing plan, start by outlining your goals. Set 
your intentions for what you would like to accomplish with your 
campaign.
Source: blog.alexa.com
Choose a Type of Influencer 
Marketing Campaign
• Once you know your goals, it’s time to start thinking about the type 
of influencer marketing campaign that will help you accomplish 
your mission.
Source: blog.alexa.com
Influencer marketing strategies
• Gifting: Giving free products and services to an influencer in 
exchange for a review or mention.
• Guest Posting: Creating and contributing content for an influencer’s 
blog.
Source: blog.alexa.com
Find the Right Influencers
• With your audience clearly defined, you can finally start seeking out 
the influencers who will help you reach your goals and connect 
with your target market.
Source: blog.alexa.com
Find Influencers using Backlinks
• Enter up to 10 sites that reach your ideal audience. Use the 
Audience Overlap Tool to find similar sites if you don’t already 
know them. Then, run the backlink checker.
Source: blog.alexa.com
Track Your Outreach
• Develop a system for following up and following through. Create a 
document that tracks:
– Who on your team reached out
– When they reached out
– Who they contacted
Source: blog.alexa.com