All About Content Writing: Your Definitive Guide
                     ALL ABOUT CONTENT WRITING: YOUR 
DEFINITIVE GUIDE
What Is Content 
Writing?
Content writing is the process of 
researching and writing any web 
content.
The content is written with a specific 
title, and the article contains as 
much information as possible on any 
topic.
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SEO Writing
SEO refers to search engine 
optimization, it is basically, a type of 
content Writing optimizing a website 
to generate traffic. This genre is not 
simple, you need to keep abreast of 
the keywords so that it creates 
maximum searchability. To increase 
the visibility of a website in the 
search engine results.
Source: www.henryharvin.com
Techniques for 
Effective SEO 
Writing
• Structure the content compatible 
with the website.
• Meta Description tag is the 
synopsis of the content in 160 
characters. It  is essential  for 
users to locate the site
• Keyword Selection is crucial for 
SEO.
• Insert multimedia and images to 
make it interactive and engaging.
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Article Writing
The article is a piece of writing which 
provides knowledge or perspective 
about specific topics, published in 
magazines, newspapers, or online 
platforms. To give maximum benefit 
to the readers, provide ample facts 
and figures.
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Techniques for 
Effective Article 
Writing
• Use simple language, a good 
writer does not use complex 
vocabulary but makes complex 
topics simple through his/ her 
writing.
• Avoid redundant words, make 
them concise.
• Maintain a flow,  the introduction, 
heading, subheading, and 
conclusion should be 
interconnected.
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Copywriting
Writing copy for the purpose of 
advertising or other forms of 
marketing is Copywriting. It is 
persuasive writing to increase brand 
awareness and persuade people to 
take action. The sales copy can be 
written for billboards, 
advertisements, brochures, catalogs, 
and websites.
Source: www.henryharvin.com
Techniques for 
Effective 
Copywriting
• Identify your goal: Think about the 
objective. What do you want to 
project, who are your target 
audience, etc are the main factors 
to keep in mind.
• USP of the product: Every product 
has a USP( Unique Selling 
Proposition), identify it.  The copy 
needs to communicate with the USP.
• Keep it crisp but appealing with the 
help of colorful images and layouts
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Resume Writing
A resume is a brief summary of your 
work experience, skills, and 
education. It plays a vital role in the 
job market as companies review a 
candidate’s resume. It is like a pass 
for the interview so make sure that it 
is structured for the job you apply 
for. 
Source: www.henryharvin.com
Techniques for 
Effective Resume 
Writing
• Choose the type of resume: 
Chronological, Functional, or 
Combination.
• Write it according to the industry 
that you are going to work for.
• Make it brief: It shouldn’t be more 
than one page. Highlight the 
keywords, skills, and 
achievements.
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Blog Writing
A blog is an informational website 
consisting of informal writing, which 
is regularly updated. It is a platform 
where writers can express their 
thoughts about a particular subject. 
The posts are placed in reverse 
chronological order.
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Techniques for 
Effective Blog 
Writing
• The first impression is the best 
impression, the first thing anyone 
notices about the blog is its title, 
making it eye-catching.
• Avoid redundancy, make the 
paragraphs short, use bullet 
points.
• Include SEO keywords 
Source: www.henryharvin.com