How to use customer feedback in growing your product
                     HOW TO USE CUSTOMER FEEDBACK 
IN GROWING YOUR PRODUCT
 Customer feedback is the information given by the audience about 
how a business, a company, service, or product help customers met 
their requirements. There is no reliable or better source of 
knowledge about the quality of the company than from customer 
feedback.
WHAT IS CUSTOMER 
FEEDBACK?
Source: www.deskera.com
 Customer feedback points out the aspects of your product that need 
improvement
 Listening to the customer and getting their feedback makes customers feel 
involved and important
 Good customer feedback generates personal recommendations
 Customer feedback can help you convince the customers to come back for more
WHY IS CUSTOMER 
FEEDBACK 
IMPORTANT?
Source: www.deskera.com
 Negative feedback can be used to sell the product as customers 
should be seen as a chance to improve the product
 Customer Feedback helps you acquire new customers
 Listening to customer feedback helps you build brand loyalty
WHY IS CUSTOMER 
FEEDBACK IMPORTANT 
CONT.
Source: www.deskera.com
 Your customer has firsthand knowledge of your business than you 
do. You should leverage this expert knowledge into better service, 
better sales, and a better product.
REASONS FOR 
COLLECTING 
CUSTOMER FEEDBACK
Source: www.deskera.com
 Understand what drives customers to your website
 Understand what stops your customers from converting
 Understand what persuades your customers to convert
 Improve your product
 Improve your website
 Improve your sales and customer service
IMPORTANCE OF 
CUSTOMER FEEDBACK
Source: www.deskera.com
 Enabling reviews on your website
 Speak to customers face-to-face
 Invite for blog reviews of your business
 Create free surveys and polls
 Asking for service and product feedback with buttons or popups
 Check for reviews on third party site
HOW CAN YOU GET 
FEEDBACK FROM 
YOUR CUSTOMER?
Source: www.deskera.com
 Feedback is a great way to improve your company’s business 
performance. You can add testimonials and positive reviews to your 
website, increasing the trustworthiness, credibility, and integrity of 
your products and services.
ADDING CREDIBILITY
Source: www.deskera.com
 Ecommerce works best when people trust a website, seller, or 
brand, and honest reviews, which are highly visible, are one of the 
most effective ways of increasing trust and sales.
INCREASING SALES
Source: www.deskera.com
 Negative feedback about your business can sometimes be good. 
Allowing negative comments on your website and social media 
gives you an opportunity to redeem yourself, replying with a polite 
and personalized response.
SHOWING YOU ARE 
RESPONSIVE
Source: www.deskera.com
 As you build your product, you can keep asking for feedback, 
especially if your customer dislikes a particular aspect of your 
design.  You can know if there something they have suggested you 
could do differently. You will find that feedback helps to make 
decisions about your business while keeping it viable.
DIRECTING YOUR 
EVOLUTION
Source: www.deskera.com