Difference Between SEO and PPC
                     Click to editD Mifafseterre tnitclee s tByleetween SEO and PPC
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ICnlticrokd tuoc etidoint Master title style
The difference between search engine optimization 
(SEO) and pay-per-click (PPC) marketing is that SEO 
focuses on getting traffic from organic search, whereas 
PPC focuses on getting traffic from paid search, social, 
and display.
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Source: ahrefs.com 2
WClhicakt  tios SeEdOit? Master title style
SEO is the process of optimizing your pages to rank in 
a search engine’s organic results. 
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Source: ahrefs.com 3
CFoliuckr atore eadsi to fM SaEsOter title style
1. Keyword research – Find what people are searching 
for
2. On-page SEO – Create content that searchers are 
looking for
3. Off-page SEO – Build trust and authority from other 
websites
4. Technical SEO – Ensure search engines can find, 
crawl, and index your content
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Source: ahrefs.com 4
CKleicykw otor de dreits eMaarscther title style
Keyword research is the process of understanding the 
words and phrases (keywords) your target customers 
use when searching on search engines.
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Source: ahrefs.com 5
COlnic-pk atgoe e SdEiOt Master title style
On-page SEO is about creating the kind of content 
searchers want to see. Doing this involves figuring out 
why searchers are making the query. This is known as 
search intent. 
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Source: ahrefs.com 6
COlfifc-kp atgoe e SdEitO Master title style
Off-page SEO is where you do things outside your site 
to show Google that your pages deserve to rank.
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Source: ahrefs.com 7
TCleickh ntioc aeld SitE OMaster title style
Technical SEO is all about making sure search engines 
can find, crawl, and index your content. This is 
important because you can’t rank if search engines 
don’t know you exist. 
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Source: ahrefs.com 8
WClhicakt  tios PePdCit? Master title style
PPC marketing is a form of online advertising where 
advertisers pay a fee each time someone clicks their 
ad. Search ads are the most common format, but 
social media ads fall into this category too.
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Source: ahrefs.com 9
FColiuckr atore eadsi to fM PaPstCer title style
1. Keyword research – Find what your customers are 
searching for
2. Bid setting – Decide how much you want to pay for 
a click
3. Ad creation – Create a compelling and relevant ad
4. Audience targeting – Choose who should see your 
ad
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Source: ahrefs.com 10
CPPliCck: ptoro esd aitn dM acsotnesr title style
Pros
1. PPC is fast
2. PPC allows for granular targeting
3. PPC allows for quick experimentation
Cons
4. PPC can get prohibitively expensive
5. PPC can lose effectiveness
6. You’ll need money to make money
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Source: ahrefs.com 11