Digital Marketing Trends
                     DIGITAL MARKETING TRENDS
ARTIFICIAL INTELLIGENCE (AI)
 Although artificial intelligence is still in the early stages of 
development, there were plenty of useful examples of AI-
based marketing efforts in 2022.
 Popular free AI tool is ChatGPT, which is an advanced text-
based solution that can create various pieces of written 
content. 
Source: brand24.com
INFLUENCER MARKETING
 Influencer marketing used to be very straightforward. 
You find a profile with many followers, pay them to 
promote your product and wait for the results.
Source: brand24.com
PERSONALIZED MARKETING
 It’s not enough to show your product or service to a broad 
audience and wait for the results. You need to address the 
problems of your potential customers and offer them solutions.
 Personalized messages can also be sent using email marketing 
strategy. This way of communication is still popular in 2023, 
and you can use email marketing to create a marketing funnel. 
Source: brand24.com
SHORT-FORM VIDEO CONTENT
 TikTok videos undoubtedly dominated as the most popular social 
media content type in the last year. 
 They were so successful that many other major social media 
platforms copied the style – in the past few years, we’ve seen the 
rise of Instagram Reels (later copied to Facebook), YouTube Shorts, 
and even Twitter tried their luck with Fleets (removed in 2021).
Source: brand24.com
SEO
 Another digital marketing trend in SEO is zero-click 
searches. We all want to hit that first position with 
perfectly optimized content. But sometimes Google 
decides to use our answer as a featured snippet, and 
traffic significantly drops. 
Source: brand24.com
CUSTOMER EXPERIENCE
 Your digital marketing strategy should put focus on 
giving the customers the best experience. Your 
webpage should be easy to use and fast.
Source: brand24.com
ETHICS IN DIGITAL MARKETING
 Your potential and existing customers are now much 
more motivated by ethics and morality than ever 
before. Consumers know about global warming and the 
impact of mindless capitalism on it.
Source: brand24.com
INCLUSIVE MARKETING
 With the rise of consciousness, there’s a much higher 
focus on inclusive marketing. Long gone are the times 
when brands didn’t care about minorities in their 
marketing messages
Source: brand24.com
CHATBOTS IN MARKETING
 The next digital marketing trend is using chatbots to 
market and advertise. Businesses have been using 
chatbots for quite some time now, and marketing is 
capitalizing on the trend in a significant way.
Source: brand24.com
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