What is Google Sandbox?
                     WHAT IS GOOGLE 
SANDBOX: DOES IT 
STILL IMPACTS NEW 
SITES?
INTRODUCTI
ON
The Google Sandbox refers to an 
alleged filter that prevents new 
websites from ranking in Google’s top 
results. Think of it like a probation 
period—even if you do everything 
right, your site won’t get decent 
rankings until it comes to an end.
Source: ahrefs.com
GOOGLE 
SANDBOX
The Google Sandbox has never been 
officially confirmed by Google. But 
many SEOs are confident in its 
existence, as they see sandbox-like 
effects when trying to rank new 
websites.
Source: ahrefs.com
A BRIEF 
HISTORY
Back in 2004, webmasters and SEO 
professionals noticed that their newly 
launched websites were not ranking 
well on Google for the first few months, 
despite their SEO efforts.
In 2014 Google sandbox got another 
wave of interest when site owners and 
SEOs again saw that their new sites 
were not ranking as quickly as they 
used to, on a large scale. This was 
mostly discussed on black hat forums 
and could be the result of another anti-
spam filter from Google.
Source: ahrefs.com
WHY DOES A NEW 
WEBSITE NOT RANK 
HIGH ON GOOGLE?
HIGH 
COMPETITIO
N
Competition is one of the major 
reasons for the fall in rankings. You will 
need to target keywords with less 
competition. Even if your website has 
the highest number of keywords, being 
a new entrant, your page will still be 
ranked lower. Google does not take the 
risk of featuring a new site with high-
volume keywords. 
Source: www.infidigit.com
LACK OF 
CONTENT
As soon as you publish a page, Google 
goes through its content. This helps 
the search engine gauge the 
importance and relevance of your 
topic. If your site does not have 
enough relevant content, Google will 
sandbox your site.
You will have to spend some time on 
your website and ensure the content is 
high quality for Google to understand. 
Pick a relevant topic, do a proper 
keyword search, and create your 
content. 
Source: www.infidigit.com
ABSENCE OF 
QUALITY 
BACKLINKS
Websites need backlinks. They are 
considered to be an important factor 
for rankings on Google. You will need to 
build a strong backlink if you want to 
rank higher. The absence of higher 
quality backlinks also leads to a drop in 
your rankings. Your content has to 
match the backlink. 
Source: www.infidigit.com
LACK OF 
USER 
SIGNALS
Rankings are also decided based on 
user traffic. They improve once the 
consumer engages with a site and 
Google’s algorithms record this. The 
search engine analyses user data, 
bounce rate, and click-through rate. 
If your page lacks user signals, Google 
will sandbox your page as it shows that 
there is no real traffic being diverted 
there.
Source: www.infidigit.com
CONCLUSION
Maybe Google has some specific 
algorithms for new sites but it is still 
possible to rank a new site on Google. 
Don’t be aggressive from day one. 
Start slowly and then increase your 
SEO efforts over time. You should try to 
get links and mentions from high-
authority sites, increase your brand 
searches, and user-satisfaction.
Source: ahrefs.com
THANK YOU