Guide to Retail Marketing and Branding.
                     Guide to Retail Marketing and Branding
What is retail marketing?
• Retail marketing pertains to the strategies and tactics that retailers 
use to attract customers and drive sales.
Source: www.vendhq.com
Components of retail marketing
• Retail marketing has 4 key components, also knows as the “4 Ps”: 
Product, Price, Place, and Promotion.
Source: www.vendhq.com
STRATEGY FOR RETAIL MARKETING AND 
BRANDING
Be where your customers are
• Effective retail marketing isn’t just about the specific campaigns that 
you run; the channels and platforms on which you run your initiatives 
matter a great deal. 
Source: www.vendhq.com
Online listings
• People are increasingly turning to tools like Google and Yelp to find 
and discover businesses in their neighborhoods. 
• If this is the case for your retail biz, then be sure to make them a big 
part of your retail marketing strategy. 
Source: www.vendhq.com
Digital marketing
• From Facebook ads and Instagram posts to AdWords and a strong 
ecommerce presence, the things you do online may also drive in-
store traffic. 
Source: www.vendhq.com
Leverage social media
• When it comes to retail and social media, there are three platforms 
you should seriously consider: Facebook, Instagram, and Pinterest. 
• These are the most consumer-centric networks, making them ideal 
for merchants.
Source: www.vendhq.com
Consider SMS marketing
• SMS marketing has been making waves, and for good reason: people 
love their phones.
• That’s why if you haven’t dipped your toes into SMS retail marketing, 
it may be time to do so. 
Source: www.vendhq.com
Market your business through key partnerships
• Partnering with a local business or charity is a wonderful way to get 
your brand’s name out to people who can come and shop in person, 
not just online. 
Source: www.vendhq.com
Marketing campaign
• Identify inactive shoppers and win them back with a marketing 
campaign showing them what they’re missing. 
Source: www.vendhq.com
Consider influencer marketing
• These days, a nod or endorsement from an influencer carries more 
weight than traditional advertising. 
• Getting key individuals to recommend or talk about your brand can 
drive awareness, traffic, and ultimately, sales.
Source: www.vendhq.com