Different Marketing Strategies.
                     DIFFERENT MARKETING 
STRATEGIES
Introduction
Marketing strategy is used by different companies to collaborate with their 
consumers. It is also employed to aware the customers about the features, 
specifications and benefits of company’s products. 
Source: www.yodiz.com
Types of marketing strategies
There are different types of marketing strategies available. Picking up a 
marketing strategy includes analyzing the needs of your business, your target 
audience and specifications of your products. The two main types of marketing 
strategy are:
1. Business to business (B2B) marketing
2. Business to consumer (B2C) marketing
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B2B MARKETING STRATEGIES
CONTENT MARKETING
Content Marketing is effective because it:
• Draws prospects through the sales funnel
• Grows brand visibility, credibility, and desirability
• Aligns target markets with relevant information
Source: www.weidert.com
INBOUND MARKETING
Content Marketing is effective because it:
• Draws prospects through the sales funnel
• Grows brand visibility, credibility, and desirability
• Aligns target markets with relevant information
Source: www.weidert.com
SOCIAL MEDIA MARKETING
Social Media Marketing is effective because it:
• Reduces marketing spends while increasing lead generation
• Provides metrics that give companies additional marketplace insight
Source: www.weidert.com
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is effective because it:
• Continues to evolve to keep pace with mobile and local search engine optimization
• Simplifies searches for customers interested in your product or service
• Is a cost-effective way to keep your brand competitive with similarly situated 
companies
Source: www.weidert.com
B2C MARKETING STRATEGIES
PAID MEDIA ADVERTISING
Paid media is a tool that companies use to grow their website traffic through 
paid advertising. One of the most popular methods is pay-per-click (PPC) links.
Source: www.weidert.com
EMAIL MARKETING
Email marketing is a highly effective way to nurture and convert leads. However, 
it’s not a game of chance, as to whether your message winds up in spam filters. 
Source: www.weidert.com
DIRECT SELLING
Direct selling accomplishes exactly what the name suggests marketing and 
selling products directly to consumers. 
In this model, sales agents build face-to-face relationships with individuals by 
demonstrating and selling products away from retail settings, usually in an 
individual’s home.
Source: www.weidert.com
POINT-OF-PURCHASE MARKETING (POP)
Point-of-Purchase marketing (or POP marketing) sells to a captive audience  
those shoppers already in-store and ready to purchase. 
Source: www.weidert.com