Rise of the Fast Food Industry
                     RISE OF THE FAST 
FOOD INDUSTRY
Introduction
Changes in port ion s izes ,  energy contents  and 
nutr ient  profi les of  fast  food over the  last  30 years  
shows how these have led to l i festy le  diseases.
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Source: www.downtoearth.org.in
Advent of fast food in 
India
In India,  increase in  disposable  income has in  turn 
increased the  f requency of  dinning out .  B ig fast  
food chains l ike  McDonald’s  came to India  in 1996,  
and soon other b ig out lets  l ike Dominos,  Pizza Hut ,  
KFC,  etc ,  fo l lowed sui t ,  according to a  study by 
AI IMS,  Bangalore .
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Source: www.downtoearth.org.in
Advent of fast food in India cont.
According to  another  report ,  Indian fast food 
market  i s  expected to  grow at  a compound annual  
growth rate  (CAGR) of  18 per cent  by 2020 due to 
changing consumer behaviour and demography.
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Source: www.downtoearth.org.in
The Industry
Global ly,  fast  food generates revenue of  over  $570 
bi l l ion -  that  is  bigger than the economic value of  
most  countr ies.  
In the  Uni ted States  revenue was a whopping $200 
bi l l ion in  2015 -  quite  a lot  of  growth s ince  the  
1970 revenue of  $6 b i l l ion.  
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Source: www.downtoearth.org.in
How big is the fast food industry?
According to IB ISWorld,  the fast  food industry in  
the United States is  worth $278.6 b i l l ion dol lars  in  
2021.  Stat is ta i s  project ing i t  to reach more than 
$281.6 b i l l ion by the end of  2021.  
Global ly,  the market  i s  $570 bi l l ion.  Expect  fast  
food industry revenue to cont inue to  grow year  
over  year  wi th more restaurants enter ing the  
market .  
6
Source: www.synergysuite.com
Getting fast food delivered at 
home
Fast  food is  best  enjoyed hot  and fresh.  Dur ing the 
lockdown,  people have no opt ion but  to  order 
onl ine via Swiggy or  Zomato.  
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Source: www.downtoearth.org.in
How big is the fast food industry?
According to IB ISWorld,  the fast  food industry in  
the United States is  worth $278.6 b i l l ion dol lars  in  
2021.  Stat is ta i s  project ing i t  to reach more than 
$281.6 b i l l ion by the end of  2021.  
Global ly,  the market  i s  $570 bi l l ion.  Expect  fast  
food industry revenue to cont inue to  grow year  
over  year  wi th more restaurants enter ing the  
market .  
8
Source: www.synergysuite.com
Which fast food brand has the 
highest brand value?
Per Stat ista,  McDonald’s  has  the h ighest brand 
value .  In 2020,  they had $40.53 bi l l ion in  sales  
revenue,  $22 bi l l ion more  than the chain in  second.  
When i t  comes to other metr ics ,  l ike number of  
uni ts  sold,  Subway is  number  one.  
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Source: www.synergysuite.com
Latest fast food industry trends
The fast  food industry’s  t rending toward serv ing 
the customer more  fu l ly.  And not  just  one type of  
customer,  but  customers with many diff erent  
preferences and dietary needs.  
From vegan and plant-based to keto  and low-carb,  
the r ise  in  specia l ty  d iets  has forced even fast  food 
restaurants  to make adjustments .  
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Source: www.synergysuite.com
THANK YOU