What is SEO keywords? 
                     WHAT ARE SEO 
KEYWORDS?
2
Introduction:
SEO keywords are specific 
words or phrases that are 
strategically used in online 
content to help search 
engines understand the 
topic and context of that 
content. 
These keywords are what 
people typically type into 
search engines when 
looking for information, 
products, or services.  Source: simplileran.com
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Importance: 
 Keywords are foundational 
for search engine 
optimization (SEO). 
Knowing how people 
search for products, 
services, or information 
related to your site is 
crucial. 
 Without the right 
keywords, your site might 
get lost among other  Source: simplileran.com
search results.
4
Keyword Research: 
Finding the best keywords 
involves ongoing research. 
Avoid common mistakes like
 Only doing keyword 
research once.
 Neglecting to update 
and expand your 
keyword list.
 Targeting overly popular 
keywords (which can be 
too competitive).
 Source : fiverr.com
5
Diversity: 
 Don’t use the same 
keywords as your 
competitors. 
 Experiment with new tools 
and phrases. 
 Remember, diversity 
matters in the keyword 
world!
 Source: linkedin.com
6
Content Matters: 
 Ultimately, great content 
that answers your 
prospective customers’ 
questions is key. 
 By understanding your 
audience’s search 
behavior, you can 
strategically incorporate 
relevant keywords and 
improve your site’s 
visibility.  Source: simplileran.com
7
The Free Keyword Tool from 
WordStream:
 Hundreds of relevant 
keyword results are 
displayed by this tool, along 
with extra details like 
estimated cost-per-click 
(CPC) and competition level.
  It's a fantastic substitute for 
Keyword Planner on 
Google1.
 It can be used to find new 
keywords, analyze and rank  Source: wordstream.com
them, and then utilize the 
results in your search engine 
optimization content and 
advertising campaigns.
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Google Keyword Planner:
 It's helpful for organic 
keyword research even 
though its main purpose is 
paid keyword research. 
 It provides information on 
the volume and level of 
competition for particular 
terms.
 Use Google Ads to access it 
and look through suggested 
keywords for your industry  Source: 
or niche. frontpageadvantage.com
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Ahrefs's Keyword Tool:
 The keyword generator on 
Ahrefs, a potent SEO tool, 
allows you to find thousands 
of keyword ideas from 
different search engines 
(Google, Bing, YouTube, 
etc.).
 Results can be filtered 
according to search volume, 
keyword difficulty, and other 
pertinent criteria.
     Source: ahrefs.com
10
Moz Keyword Explorer:
 Moz offers a comprehensive 
keyword research tool that 
provides insights into search 
volume, competition, and 
potential opportunities.
 It’s an all-around great choice 
for keyword analysis.
 Source: moz.com
11
Conclusion:
 But contemporary SEO is 
more than just keyword 
stuffing. 
 It also entails offering 
pertinent, high-quality 
content that caters to the 
interests and needs of users.
  A successful SEO strategy 
combines keyword 
optimization, user-friendly 
website design, and valuable 
content creation because  Source: growth99..com
search engines like Google 
give priority to user intent 
and quality content.