What is Smart Eye Technology?
                     What is smart eye 
technology?
INTRODUCTION Smart eye tracking technology can be used for a multitude of applications. Here, IoT Insider explores 
specifically the use cases of smart eye technology 
for marketing purposes and medical applications.
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Smart contact lenses, although still in 
Smart development, have the potential to change eyecare 
forever.
contact 
lenses
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With the possibility of zooming in, taking photos 
Helping EYE and recording video footage, and even helping with 
eye conditions such as glaucoma or monitoring 
Condition glucose in diabetes patients, scientists and large technological corporations are currently developing 
such a thing.
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In 2011, Microsoft collaborated on a research 
Monitor project with the University of Washington to design 
a contact lens with a sensor that was able to 
Glucose Level monitor the glucose levels of the wearer. The technology has the aim of assisting people with 
diabetes with blood sugar level monitoring.
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Smart contact lenses could help manage the give 
How it helps? most prominent eye conditions: cataracts, 
glaucoma, diabetic retinopathy, macular 
degeneration and retinal detachment. They can 
monitor physiological information of tear and eye 
fluid to provide medical diagnostics.
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These include the fact that smart lenses will need 
Key to remain thin enough to fit over the eye 
comfortably whilst encapsulating tiny sensors and 
Challenge microelectronics inside, able to supply enough power to work effectively.
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Another key challenge is reliability, in terms of for 
Key this specific application, the technology must 
remain reliable to help doctors with diagnosis and 
Challenge to improve patient treatment plans.
Cont.
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VisusNano, a med-tech company, has developed its 
VisusNano MEDILens, a drug-eluting intraocular lens implant 
(IOL) for use in patients undergoing cataract 
surgery.
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Another application for smart eye technology is to 
AI and predict consumer responses and behaviour. 
Neurons considers itself a consumer neuroscience 
marketing company. It uses true emotional and attention artificial intelligence to predict customer responses 
and choice.
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From screen based eye trackers, eye tracking 
Applications glasses and webcam eye tracking, there are plenty 
of other applications of smart eye tracking 
technology. One of the main benefits of such 
technology is it can be used to record and analyse 
visual behaviour objectively and accurately.
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