WHAT IS SOCIAL COMMERCE AND HOW IT WORKS.
                     WHAT IS SOCIAL COMMERCE 
AND HOW IT WORKS?
What is Social Commerce?
• Within internet ads, social commerce suggests buying a 
product from a business within the social media site 
itself.
• Social shopping is available on Facebook as well as 
Instagram right now. 
• It's still, though an experiment that is continually 
changing, so it is important to do testing, study, and 
experiments to see how Social Commerce matches the 
business.
Source: www.builderfly.com
Why and how did Social Commerce emerge?
• The first forum to explore social commerce was 
Facebook in 2007. 
• By 2014, with the purchase option, you could already 
order items straight from Facebook. 
Source: www.thenextad.com
Facebook
• The first test for Shoppable Advertising was introduced 
in 2015, and Facebook Marketplace, a website inside 
Facebook that competes against Amazon, eBay, and 
others, was officially launched in 2018. 
Source: www.thenextad.com
Instagram
• Instagram launched a little later, but now, looking at it 
surely has more promise. 
• The reason why Instagram is used by consumers is to 
look at pretty photos and videos, making it easy to turn 
interest into purchases. 
Source: www.econsultncy.com
Twitter
• April 2010: The supported Tweet presents Twitter with 
the first feature that could support e-commerce 
brands. This will turn into a suite of paid commercials 
later.
• September 2014: The buy now button is launched by 
Twitter, enabling some products to be sold directly 
from Tweets.
Source: www.chirpify.com
Pinterest
• June 2015: Pinterest provides the original edition of 
purchasable pins to allow a select few brands to add a 
buying button to their pins.
• March 2016: Pinterest has expanded purchasable pin 
collaborations to make it open to many more brands.
• June 2016: To make it easier for shoppers to order 
several items from various vendors in one go a shopping 
cart has been introduced.
Source: Pinterest
Advantage of Social Commerce
• Social commerce is not only instant, but also successful. 
• Basically, we're reducing measures as we talk about the 
selling pipeline, making the buying process much 
smoother for the buyer, and better for the seller.
Source: www.repricerexpress.com
Current State of Social Commerce
• As per a research
• 23 percent of shoppers are affected by feedback from social media.
• A purchase via social media is likely to be made by 51 percent of 
millennials.
• 84 percent of shoppers check at least one social media platform 
before shopping.
Source: www.thenextscoop.com
Future Hold for Social Commerce?
• Social commerce is an ongoing experiment that has 
already been tackled by many firms, so that doesn't 
mean you need to. 
• You need to do qualitative and/or quantitative analysis 
to get to know the prospects in order for your business 
to benefit from Social Commerce. 
Source: www.searchenginejournal.com
How does Social Commerce work?
• Instagram Shopping helps you to click on pictures and 
stories to see things that show on them. You are likely 
to see the name and price of the product and the 
ability to see it on the seller's website when you mouse 
over the message.
Source: techjackie.com