Social Media Influencer Marketing
                     SOCIAL MEDIA 
INFLUENCER 
MARKETING
Introduction
At a fundamental level, influencer marketing is a type of 
social media marketing that uses endorsements and product 
mentions from influencers individuals who have a dedicated 
social following and are viewed as experts within their 
niche.
Source: sproutsocial.com
2
Mega or celebrity 
influencers
These influencers have a massive following of over 1 
million, and often include famous actors, musicians, athletes 
and other public figures. 
Their celebrity status allows them to captivate a diverse 
audience, making them ideal for large-scale brand 
awareness campaigns. 
Source: sproutsocial.com
3
Macro-influencers
With a following that typically ranges from 100,000 to 1 
million, macro-influencers are established personalities 
within their respective niches.
Source: sproutsocial.com
4
Micro-influencers
With 10,000 to 100,000 highly engaged followers, micro-
influencers are the rising stars of influencer marketing. 
These influencers typically have a strong presence on 
specific platforms, like Instagram, YouTube and TikTok.
Source: sproutsocial.com
5
Nano-influencers
Nano-influencers have fewer than 10,000 followers. But 
these influencers often have strong connections with their 
audience, thanks to their personable content and authentic 
engagement.
Source: sproutsocial.com
6
Choose the right 
influencers
Defining goals helps you identify the specific characteristics 
and qualities you need in an influencer to achieve those 
outcomes. For example, if your goal is to increase brand 
awareness, you can find influencers who have a strong 
presence and reach within your niche.
Source: sproutsocial.com
7
Define and 
measure success
Define which KPIs and metrics to track both during and after 
the campaign to assess how well your influencer campaign 
is performing.
Source: sproutsocial.com
8
Hold influencers 
accountable
Establishing clear expectations and performance 
benchmarks makes influencers feel responsible. They know 
the results they need to provide and will focus on creating 
content that aligns with those goals.
Source: sproutsocial.com
9
Decide on campaign 
goals and messaging
The two most common reasons for using influencer 
marketing are to elevate brand awareness and increase 
sales. 
However, instead of setting these broad targets as your two 
goals, it will be more effective to kick off your strategy by 
honing in on what your brand’s needs are. 
Source: sproutsocial.com
10
THANK YOU