Traditional Marketing vs Digital Marketing
                     TRADITIONAL MARKETING VS 
DIGITAL MARKETING
Traditional marketing is the old way of marketing 
Technique. It refers kind of promotion, advertisement, 
includes flyers, billboards, TV ads, radio ads, print 
advertisements, newspaper ads, etc. in which 
companies are used in the early period to market 
their product. 
Traditional Marketing
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• Easy Connectivity with the target audience: 
Advertisements can be placed on the local news 
dailies and channels of the concerned 
geographical area to target the prospective 
customers easily.
• Save hard copies: Customers can save the hard 
copies of the ads placed in the newspaper or 
magazine, which they are interested in, so as to 
refer them when they wish to buy that product or 
service. 
Why Traditional Marketing?
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• Easily recognizable: People are quite 
accustomed to the conventional ads, as they are 
being used for a long time and so they understand 
and recognize it easily.
• High Reach: Traditional marketing channels have 
a large customer base, and so a single ad can 
reach millions of customers of the area in just one 
circulation. 
Why Traditional Marketing 
cont.
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Digital Marketing is modern way of marketing 
Technique. In which we promoting, selling products 
and services by online marketing. It also refers to the 
Marketing of any kind of business through digital 
media and devices such as Google, Facebook, 
Instagram, YouTube etc. 
Digital Marketing
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• Highly Cost-effective: Small scale business or 
startup with minimum capital investment can find 
a better and budget-friendly channel to promote 
their products and services.
• Levels the playing field: Digital Marketing evens 
the playing field for all, i.e. it provides equal and 
similar opportunities to all the enterprises be it a 
multinational corporation or a start-up company, 
to attract the targeted customers.
Why Digital Marketing?
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• Connect with customers via powerful 
content: On the internet, content is regarded as 
king, that can influence your audience right away 
if you have the powerful content.
• Increases conversions: The rate of incoming 
traffic converted into the customers often 
determines the success of digital marketing.
Why Digital Marketing cont.
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• Higher revenue generation: When customer 
engagement and conversion is higher, it will reap 
higher profits for your business. And so, the 
businesses can expand both domestically and 
internationally.
• Creating brand awareness: Digital marketing 
helps the firm in creating brand awareness among 
customers, by keeping them updated about the 
new products, offers, discounts, etc.
Why Digital Marketing cont.
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Key Differences Between Traditional Marketing and 
Digital Marketing
• Traditional Marketing implies any sort of promotion, 
advertising or campaign, used by the companies 
over the years for publicizing the products and 
services, by using conventional channels like radio, 
television newspaper, etc. 
• On the other hand, Digital Marketing is the process 
of promoting and selling the company’s products 
and services by using online marketing channels 
and tactics.
How it works?
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• The rate of conversion from a prospect to lead is 
faster in digital marketing as compared to 
traditional marketing. This is because, digital 
marketing is data-driven marketing and ads are 
shown to people according to their likes and 
interests, and this helps in generating qualified 
leads.
Rate of conversion
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• Customer engagement refers to the interaction 
between a customer and a company via different 
online or offline channels. So, the rate of customer 
engagement is higher in digital marketing as 
compared to traditional marketing. 
Customer engagement
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