Travel and Tourism Post-Pandemic 
                     Travel and Tourism 
Post-Pandemic
Travel and Tourism 
Post-Pandemic
Introduction
The global travel and tourism 
industry has faced 
unprecedented challenges due to 
the COVID-19 pandemic. 
However, recent research by the 
World Travel & Tourism Council 
(WTTC) provides encouraging 
insights, suggesting that the 
sector is on its path to recovery.
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Research
The 2023 Economic Impact 
Research (EIR) reveals that the 
industry is closing in on its 2019 
peak, with a recovery rate of 
over 95%. In this blog post, we 
will delve into the key findings of 
the research, explore the factors 
driving the recovery, and discuss 
the future of travel and tourism 
in a post-pandemic world.
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Recovery of 
the Travel 
and Tourism 
Sector
The WTTC's EIR highlights that 
the global travel and tourism 
sector is forecasted to reach $9.5 
trillion in 2023, representing a 
recovery rate of 95% compared 
to the pre-pandemic levels of 
2019.
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Recovery of 
the Travel 
and Tourism 
Sector Cont.
Remarkably, 34 countries have 
already exceeded their 2019 
levels, demonstrating a 
significant rebound in the 
industry. This recovery is further 
reinforced by the projected 
rebound of employment, with the 
sector expected to recover to 
95% of the 2019 job level.
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Sector 
Performance 
in 2022 and 
2021
Despite the economic and 
geopolitical challenges, the 
travel and tourism sector 
showcased resilience and 
continuous growth. In 2022, the 
sector experienced year-on-year 
growth of 22%, reaching a 
staggering $7.7 trillion in global 
economic contribution.
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Factors 
Influencing 
Global 
Recovery
The research conducted by the 
WTTC in collaboration with 
Oxford Economics highlights the 
impact of various factors on the 
global recovery of the travel and 
tourism sector. 
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Factors 
Influencing 
Global 
Recovery 
cont.
Prolonged travel restrictions and 
conflicts, such as the situation in 
Ukraine, have significantly 
influenced the pace of recovery. 
However, the recent decision by 
the Chinese government to 
reopen its borders in January has 
served as a catalyst, propelling 
the sector closer to pre-
pandemic levels.
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Job Creation 
and 
Employment 
Statistics
The industry rebounded by 
creating 11 million jobs in 2021 
and an impressive 21.6 million 
new jobs in 2022. As a result, the 
sector currently employs over 
295 million people globally, 
equating to one in eleven jobs 
worldwide.
Source: www.linkedin.com
Resurgence 
of 
International 
Travel
The resurgence of international 
travel is a positive sign of 
recovery in the travel and 
tourism sector. Spending by 
overseas visitors experienced an 
unprecedented 82% growth in 
2022, reaching $1.1 trillion.
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Future of 
Tourism
By 2033, the sector is projected 
to grow its GDP contribution to 
$15.5 trillion, representing 11.6% 
of the global economy. 
Additionally, it is estimated that 
the industry will employ a 
staggering 430 million people 
worldwide, with nearly 12% of 
the working population being 
part of the sector.
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