What is UI & UX Design and how to create immersive UI & UX Design.
                     WHAT IS UI & UX DESIGN AND 
HOW TO CREATE IMMERSIVE UI & 
UX DESIGN?
WHAT IS USER INTERFACE (UI) DESIGN?
 "UI stands for "user interface" in UI architecture. 
The graphical structure of an application is the 
user interface. 
 It consists of the users clicking on keys, the text 
they are reading, the pictures, the sliders, the text 
entry areas, and all the other objects with which 
the user communicates. 
Source: uxplanet.org
WHAT IS USER EXPERIENCE (UX) 
DESIGN?
 "UX" means "user experience." The experience of 
a user of the app is determined by how they deal 
with it. 
 The perception of the user is determined by how 
easy or difficult it is to communicate with the 
elements of the user interface generated by the UI 
designers.
Source: uxplanet.org
VIRTUAL REALITY (VR)
 Virtual Reality (VR) provides an immersive HMD-
requiring experience (Head Mounted Display). 
 On a cell phone or from a new VR-optimized PC, 
the app is powered. 
Source: www.experiencedynamics.com
AUGMENTED REALITY (AR) 
 Augmented Reality (AR) provides mobile (tablet 
and phone) environments that overlay the physical 
world with interfaces, objects and knowledge. 
 There are emerging headphone models for AR or 
VR/AR mixing (switch between modes). 
Source: 
www.experiencedynamics.com
MIXED REALITY (MR) 
 A modern definition that captures the 
incorporation of 3D objects into AR scenes with a 
headset is Mixed Reality (MR). 
 Since conventional AR overlays mainly use GPS, 
the MR concept is required, while MR performs 
motion detection, spatial depth sending and 
spatial mapping to real size.
Source: www.augray.com
UX CHALLENGES IN VR/AR/MR
 Work on VR usability actually dates back to the 
early 1990's. Such virtual devices aren't without 
difficulties of usability. 
 Although spectacular and impactful, even most of 
the VR film-making lacks simple VR usability 
criteria such as immersive narration
Source: www.justinmind.com
UPDATE
 VR developers are getting more experienced in 
reducing Sim Sickness and moving a required 90 
frames-per-second hardware (Occulus Rift and HTC 
Vive) avoids much of the VR problems of the old 
90s by nature. 
Source: www.justinmind.com
HARDWARE PROBLEMS
 UX architecture challenges need to keep pace with 
advances in hardware. 
 In 2016, all the major hardware problems that 
make good VR UX are making their huge 
breakthroughs, including: motion detection 
offering the opportunity to navigate a 3D sound 
offering binaural or spatially detectable feedback, 
haptic or touch-like feedback.
Source: 
www.experiencedynamics.com
UX ISSUES FOR 3D INTERACTION
 Playtesting/ User testing: If you pay attention to 
acclaimed VR developers and game studios they 
do a lot of observing / playtesting with users. 
 Presence: Sustaining presence is the key to good 
VR UX. It's less of an issue in AR/MR but it cross 
over in terms of engagement. 
Source: www.lynda.com
UX/UI REQUIRES A CAREFUL 
UNDERSTANDING
 Narrative: Narrativity is huge for immersive 
interfaces. Storyline and immersive narrative is a 
deal-breaker. 
 Engagement: The goal is to keep users motivated, 
intrigued, surprised. Without relevancy, new 
technology won't grow legs as fast as the 
hardware wants it to.
Source: 
www.experiencedynamics.com