The Ultimate Guide to Search Engine Marketing(SEM)
                     The Ultimate 
Guide to SEM 
(Search Engine 
Marketing)
What is SEM?
Search engine market ing,  or  SEM, is  the use of  pa id 
ads on search engine result  pages,  or  SERPs,  to  
gain new customers.  Most  search engines use  some 
form of  SEM. SEM is  a lso known as paid search ads,  
paid advert is ing and pay-per-c l ick ,  or  PPC.
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Source: www.indeed.com
How does SEM work?
SEM works  by populat ing paid ads at  the  top of  
SERPs re lated to keywords entered into the search 
engine by the  consumer.  SEM ads only  appear when 
a consumer has searched for  keywords set  to  
t r igger  that ad.
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How does SEM work cont.
Companies  manage the ir  SEM ads through a search 
engine 's  SEM s i te .  For  most  search engines,  th is  
involves  creat ing an account  through which a l l  ads  
can be managed as wel l  as part ic ipat ing in  ad 
auct ions  to guarantee your  ads are populat ing 
searches.
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Source: www.indeed.com
SEM keyword research
I t  i s  important to research keywords re lated to  your  
ad campaign to maximize  your  company's  revenue 
opportuni t ies.  Keywords are words or  phrases 
consumers use  in  search engines to fi nd products,  
serv ices and informat ion.
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SEM Strategy
SEM strategy comes down to opt imiz ing paid search 
ads wi th a  specifi c goal  in  mind.  In order to create  
a good strategy,  you must  understand how paid ads 
p lat forms works and eff ect ive ly  manage var iables  
that  aff ect  per formance such as  keywords,  budget ,  
and copy.
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Source: blog.hubspot.com
BENEFITS
Instant brand awareness
Consumers  wi l l  see  your company's  ad on the fi rst  
SERP.
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Quick revenue generation
I f  your ad is  eff ect ive,  you may see immediate 
revenue.  There  is  no lag t ime between placement 
and purchase.
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Source: www.indeed.com
Sustainable growth
You control  how large or  smal l  your  SEM campaign 
is .  I t  is  easy to scale  up or  down depending on your  
bus iness 's  needs.
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Source: www.indeed.com
Targets the right 
consumer
Ads are  se lected based on keywords.  You know that  
the consumer is  interested in  your product  or  
serv ice because they searched for  i t .
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Source: www.indeed.com