ways to optimize your seo ranking
                     W A Y S T O O P T I M I S E Y O U 
R  W E B S I T E F O R B E T T 
E R
S E A R C 
RH  A E  NN K G  II  N G 
SN E
WWW.NIDMINDIA.CO
M
INTRODUCTION
Search engine optimization ( SEO) determines how high a website 
 ranks in common search engines like Google. Whatever type of  
business you run, whether it’s a communications consultancy or a 
 cake shop, an effective SEO strategy is a smart way to boost  
visibility online, attract new clients, grow your business — and  
boost profits.
1
High- Quality 
Content
High-quality content is at the core of SEO success. To  
attract search engines, you need to populate your website 
 with content.
To start, ensure every page includes at least 300 words of 
 original content. Search engines can detect duplicate  
content and may penalize your page for using copied  
content. Content should be broken into shorter chunks,  
for instance, with H2 subheadings, so it’s easy to scan.
2
On- Page 
SEO
Content doesn’t just need to be high-quality. It also  
needs to be optimized for search engines. How do you 
 do that? You can start with this basic checklist for 
on-  page SEO:
Choose one primary keyword for the page and 
 three to four related keywords.
3
OF- Pag e 
SEO
Content doesn’t just need to be high-quality. It also  
needs to be optimized for search engines. How do you 
 do that? You can start with this basic checklist for 
of-  page SEO:
Press release submission 
 web 2.0 posting
4
Im prove local 
SEO
If you serve a specific geographic area,local SEO 
is super  important (perhaps even more important 
than "regular" seo).
5
Use Internal 
Linking
Each internal link sends some authority from one 
 page to another.
use internal links strategically to send authority to 
 pages that need it most.
6
Optim izing  Page 
Speed
Page speed became a 
Google mobile  ranking factor in 
2018.
The slower your site loads, the more visitors 
 and revenue you’ll lose out on.
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