DIGITAL MARKETING
                        DIGITAL 
MARKETING
DIGITAL MARKETING
 Digital Marketing helps in identifying and satisfying customer needs. This is often a very 
important task within the business context, as successful marketing efforts can drive 
inbound leads and attract an outsized customer case. 
 The normal marketing cycle involves an analysis of market orientation, product mix and 
business environment.
  Marketing has deep roots in business history and culture, digital marketing may be a 
relatively new practice.
SEARCH ENGINE OPTIMIZATION (SEO)
 It is a method of raising the standard and amount of web site traffic to a web site or an 
online page. SEO targets unpaid traffic (natural or organic results) instead of direct traffic 
or paid traffic. 
 Unpaid traffic might originate from totally different forms of searches, as well as image 
search, video search, tutorial search, news search, and industry-specific vertical search 
engines. Contact the best SEO services in Kerala for SEO.
SEARCH ENGINE MARKETING (SEM)
 SEM involved the promotion of internet sites by increasing their visibility, Optimization 
and advertising.
  SEO is increasing the number of website visitors by getting the location to seem high on 
results returned by an enquiry. 
 SEM is taken into account internet marketing that increases a site's visibility through 
organic search engines results and advertising. 
SOCIAL MEDIA MARKETING (SMM)
Social Media Marketing consists of all those activities administered by companies, 
institutions, or independent professionals to market their products and services and 
establish a bond with their audience through social media. 
It's one among the pillars of the digital marketing strategy – alongside SEO, SEM, 
and SMO – and it ranges from advertisements on social media (Social Ads) to 
community management.
CONTENT MARKETING 
It focused on creating, publishing, and distributing for a targeted audience online. It 
attracts attention and generates leads, expands their customer base, generates or 
increases online sales, increases brand awareness or credibility, and interacts with the 
web community of users. 
Content marketing generates new customers by creating valuable free content.
 It helps companies create brand loyalty, valuable information to consumers and 
creates a willingness to buy products from the company.
AFFILIATE MARKETING
This marketing method helps to promote other companies’ products. Someone buys 
a product from the affiliate link, then gets a commission. 
Salesperson only sells products from a company. An affiliate marketer promotes 
products from various companies and earns commissions.
MOBILE MARKETING 
This aimed toward reaching an audience. Focusing on their mobile phones, tablets, 
websites, email, MMS and SMS, social media, and applications. In recent years, 
customers have begun to shift their attention to mobile.  
EMAIL MARKETING 
It is a highly effective strategy of sending emails to prospects. This email sharing helps 
to identify customers, and switch customers into loyal, raving fans. 
WEB ANALYTICS 
 Web analytics is the measurement and analysis of knowledge to 
tell an understanding of user behaviour across sites. 
 It measures the activity and behaviour of people on the internet 
site. Example: Number of users visit, how long they stay, which 
pages they visit, and what percentage pages they visit. 
Businesses use web analytics platforms to live and benchmark 
site performance. 
 The best web design company in KERALA provides web analytics 
along with web designing.
If you want to experience the advantage of  digital marketing, contact the best  
digital marketing company in KERALA