DIGITAL MARKETING
                     DIGITAL 
MARKETING
Digital Marketing may be a marketing method that uses digital mediums or online 
platforms to market your products and businesses. In other words, it is a process of 
online promotional activity by using online platforms like search engines, social 
media, websites etc. 
There are many sorts of digital marketing methods like SEO (Search Engine 
Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), 
Content Marketing, Affiliate Marketing, Mobile Marketing, Email Marketing, Web 
Analytics etc.
Digital marketing focuses on a special segment of the customer base. It helps to 
increase and improves search result ads, email ads, and tweets. But digital marketing 
replaced traditional marketing tactics because it's achieved today's consumers.
 Digital Marketing identifying and satisfying customer needs. this is often a really 
important task within the business context, as successful marketing efforts can 
drive inbound leads and attract an outsized customers.
SEO (Search Engine Optimization) 
 
In SEO we optimize the web site in such how that it'll rank top within the search 
results. On-page SEO and Off-page SEO are two sorts of SEO. On-page SEO, we work 
on the web site pages, mainly the content in order that it'll maintain the standard . 
Off-page SEO refers to all or any the works that are done ‘off-page’ outside the web 
site. 
It is a way of raising the quality and quantity of traffic to an internet site or a web 
page. SEO targets unpaid traffic (natural or organic results) rather than direct traffic or 
paid traffic. 
Unpaid traffic might originate from totally different types of searches, also as image 
search, video search, tutorial search, news search, and industry-specific vertical search 
engines. Contact the only SEO services in Kerala for SEO.
SEM (Search Engine Marketing)
In SEO we optimize the web site in such how that it'll rank top within the search results. 
On-page SEO and Off-page SEO are two sorts of SEO. On-page SEO, we work on the web site 
pages, mainly the content in order that it'll maintain the standard. 
Off-page SEO refers to all or any of the works that are done off-page’ outside the web site.
SMM (Social Media Marketing) 
With Social Media Marketing you'll promote your brand/business through social media. Through 
SMM you'll easily drive more sales to your business and you'll create brand awareness. 
Major social media platforms are Instagram, Facebook, LinkedIn and Pinterest.
Content Marketing
 By providing the informative and right content on your website brings traffic to your website. 
Publishing contents and articles in other platforms like blog spots increase your rankings in 
search engines. 
 Main platforms for content marketing are blogs and eBooks.It attracts attention and generates 
leads, expands its customer base, generates or increases online sales, increases brand 
awareness or credibility, and interacts with the online 
 community of users.  valuable information to consumers and creates a willingness to shop for 
products from the corporate.
Affiliate Marketing
We use affiliate marketing to extend traffic to your website from other sites on a paid basis. It's a web 
tactic through which the opposite person gets a commission by selling another company’s products.
Mobile Marketing 
We know smartphones are widely employed by all age groups and that we can notify updates, offers, 
new products details right the device they're frequently using.
Email Marketing
It's another sort of digital marketing. to stay your customers engaged, we will send them periodic 
newsletters, email campaigns, offers etc and that we can update them of latest products and services 
through emails.
Web Analytics
Website analysis is a crucial aspect of digital marketing. Web analytics helps us in monitoring the 
traffic/activities of your website. It gives us thought about what's happening on your website. for 
instance what percentage people visited your website, what proportion time spent, the situation of 
tourists etc.
 Businesses using web analytics platforms for measure the benchmark performance. the simplest 
web design company in KERALA provides web analytics and web designing.
Benefits of Digital Marketing
 The major advantage of digital marketing is that it is often done at a lower 
cost and may achieve a worldwide reach within no time. 
The results are trackable and measurable unlike other sorts of marketing. 
If you would like to experience the advantage of digital marketing, contact the 
simplest digital marketing company in KERALA