Social media
                     SOCIAL MEDIA

What Is Social Media?
 Social media is computer-based 
technology that facilitates the 
sharing of ideas, thoughts, and 
information through the building 
of virtual networks and 
communities. 
 By design, social media is 
internet-based and gives users 
quick electronic communication 
of content. 
Understanding Social Media
 Social media originated as a way to 
interact with friends and family 
but was later adopted by 
businesses which wanted to take 
advantage of a popular new 
communication method to reach 
out to customers.
 Globally, there are more than 3 
billion social media users. 
2010 VS 2021
 Social media is an essential piece of your business 
marketing strategy. 
 With more than three billion people around the world 
using social media every month, it’s no passing trend.
Reasons why investing in social media is 
a wise business move:
 Build Awareness
 Communicate Authority
 Show authenticity
 Encourage Engagement
 Provide Support
 Grow affordably
Best Social Media Platforms for Digital 
Marketing
Facebook : 204.9  Snapchat: 51.4 users
users
 WhatsApp Business : 
Instagram : 154.8 5M users
users
 Tumblr: 32.6 users
Twitter : 110 users
 YouTube : 1.8 billion 
Pinterest : 86.5 users
users
 Google Hangout: 93.6 
Linkedin : 3 billion users
users

Conclusion
There is no better marketing strategy for ecommerce than social 
media advertising. No other avenue can deliver consistent, scalable, 
quality leads and customers from day one that can supplement any 
promotional marketing.