Web Analytics
                          
     Web Analytics
                 &
              Tools
          What is Web Analytics ?
• Web Analytics is the process of analyzing 
the behavior of visitors to a web site
• The use of web analytics is said to 
enable a business to attract more 
visitors, retain or attract new customers 
for goods or services
    10 Smartest Web Analytics 
TooGlosogle Analytics
 Spring Metrics
 Woopra
 Clicky
 Mint
 Chart beat
 Kissmetrics
 User Testing
 Crazy Egg
 Mouse Flow
     Why do we use Web Analytics
• Web Analytics are an absolute part of any online 
marketing plan
• Analyzing your website traffic and then finding ways 
to improve on it 
• Measures web traffic
• Visitors count
• Track Bounce rate
• Identify exit pages
• Identify target markets

      Importance of Web Analytics
 Get to know your visitors well
 Know your best content and focus on it 
 It helps to know your site’s SEO
 Easily track your ecommerce metrics and utilize them 
for more sales
 Utilize your top outbound links
          WEB ANALYTICS 
                    OR
       GOOGLE ANALYTICS
       How to use Google analytics
1. Create or sign in to your Analytics account: Go 
to google.com/analytics
2. Set up a property in your Analytics account
3. Set up a reporting view in your property
4. Follow the instructions to add the tracking code to 
your website so you can collect data in 
your Analytics property