Ziqitza Limited Rajasthan - Improving access to healthcare in rural areas
                     Ziqitza Limited Rajasthan - Improving access to healthcare in 
rural areas
India’s healthcare has made significant strides in attaining 
preventive, promotive and curative healthcare for all. However, 
there still lies a significant gap when we talk about access to 
healthcare in the rural areas. Rural healthcare is one of the 
biggest challenges faced by the administration of our country. 
More than 70% of India’s population resides in rural areas, and 
the majority of these rural areas have limited or zero access to 
primary healthcare services.
 
Ziqitza, a leading healthcare organization believes that healthcare 
is the right of every individual, however, lack of quality health 
infrastructure, inadequate qualified doctors, nurses and other 
medical staff, lack of access to basic medicines and facilities, act 
as hindrance in the attainment of this right. The situation is 
worrisome and Ziqitza Healthcare is of the opinion that India 
must reform its healthcare sector and push new policies and 
regulations that make primary healthcare accessible to everyone.
The government of India has 
introduced many programmes 
and policies for healthcare, 
however, success and 
effectiveness of these programs is 
questionable due to gaps in the 
implementation. Public health is a 
state subject in India and the role 
of the central govt is to 
complement the efforts of the 
states to improve its spending on 
healthcare.
policy framework for the state to implement. India needs to improve 
its spending on healthcare. Whilst life expectancy has improved over 
the years owing to significant strides in healthcare, there still exists 
gaps that needs to be bridged. India needs to take affirmative action 
in this regard especially if it wants to achieve universal and affordable 
healthcare for all.
Ziqitza Healthcare ltd, urges that to achieve desirable results 
of good health and well-being and achieve universal access to 
good quality healthcare services, preventive and promotive 
health care orientation in all developmental policies is 
needed. However, expecting the government to solve all 
issues is not the solution. Even Ziqitza Rajasthan supports this 
that the government alone cannot improve the healthcare 
scenario in the country. It is a gargantuan task and must 
involve participation from all stakeholder groups.  The private 
sector can also play a major role to support healthcare 
through their 2% CSR mandate. In recent years, Corporates are 
majorly spending into healthcare. Ziqitza Limited confirms 
that post COVID-19 health as a focus sector for CSR has 
witnessed increased attention, and both the government and 
corporations are investing in the sector to make it more 
accessible to everyone, especially the rural population.
ZHL Rajasthan believes that there is an urgent 
need to shift focus on primary care rather than 
improving tertiary care. Here the pharmacies in 
the interior of the country could be trained to 
provide medicines for common health problems. 
Basic diagnostics for blood pressure, diabetics etc 
can be provided with affordable and efficient 
health service. Ziqitza Limited Rajasthan supports 
the argument and enforces that primary 
healthcare infrastructure must be strengthened 
within the country, because primary healthcare 
centres are the lifeline of the rural areas. 
Primary health centres (PHC) play a crucial role 
since they have better access to the community 
and are always the first line of defence against any 
illness. PHCs can easily manage mild to moderate 
cases of diseases. PHCs work model is based on its 
basic pillars of promotive, preventive, curative and 
rehabilitative services. Ziqitza Healthcare limited 
has worked with PHCs during the COVID-19 
pandemic wherein they played a crucial role in 
building adequate response in curbing the spread 
of the outbreak.
PHC infrastructure has huge potential when it comes 
to effectively addressing the healthcare and welfare 
needs of the rural population. PHCs act as the first 
line of defence and are well connected with the local 
delivery system for medicines and medical 
assistance. PHCs played a vital role during the 
coronavirus pandemic outbreak, since it played a 
vital role in stopping the virus transmission, detecting 
cases, and delivering basic medical resources and 
adequate aid to the affected population. A 
comprehensive and well-equipped framework and 
network of PHCs can reduce burden from the 
secondary and tertiary healthcare facilities. 
Apart from this technology can also be leveraged to provide 
solutions that could play a crucial role in improving access to 
healthcare facilities in rural areas. Mobile based solutions can work 
wonders in reducing the healthcare gap in the country. A mobile 
health van is another solution that can be widely adopted for areas 
which are remote and not accessible. 
About  Ziqitza Limited Rajasthan
Ziqitza has been around in the medical industry for 
more than 17 years and is known for motivating and 
caring attitude and approach towards its employees. It 
is known for providing emergency medical services and 
has treated and saved the lives of millions of patients. It 
is a trusted and reputed name in the medical industry. 
It is a leading healthcare firm with more than 800 
ambulance services and aims at a healthy and balanced 
working environment for its employees. ZHL Rajasthan
 and Ziqitza Limited also share the same beliefs and 
provide full support to Ziqitza in their endeavours.