Why Companies Should Perform Online Reputation Management
                     Why Companies 
Should Perform 
Online Reputation 
Management
What is 
Online Reputation 
Management?
Online reputation management is the 
process of managing the online 
information available about an individual 
or organization. Companies should 
perform online reputation management 
so they don’t lose potential clients due to 
negative information online.
Builds Trust and 
Credibility
One of the main reasons that 
online reputation management 
is important is that it helps 
build trust and credibility. In the 
case of a negative review, the 
marketing team can respond 
accordingly and see if the 
customer’s experience can be 
improved in the future.
Increases Web 
Traffic
Online reputation management 
can also help increase the 
company’s web traffic. Most 
people won’t go beyond the first 
page of search results. Online 
reputation management can be 
improved by the marketing team 
creating blog posts and social 
media content that will appear on 
the first page of search results.
Increases Sales
Having a good online reputation 
can also lead to increased sales. 
Many consumers will first read 
reviews of a product or service 
before they commit to buying it. 
Often, one negative review is 
enough to make the potential 
customer avoid the company 
and opt for a competitor instead. 
The more positive reviews a 
business has, the more likely it is 
to close a sale.
How Online Reputation Management 
Can Be Improved
A company’s 
online reputation management can 
be improved by creating content 
such as blogs and social media 
content that will appear on the first 
page of search results. The 
marketing team can also use social 
listening tools to see what 
conversations people are having 
about the company on social 
media.
About Us
Zorbis is an SEO and SMM agency based in the 
USA that performs local internet marketing 
services like social media, online reputation 
management, and web and app design. We have 
provided digital marketing services to clients 
across the globe since 2003.
1111 South Main Street, 
Grapevine TX 76051, United States
214-441-1309
[email protected]