Must-Know Digital Marketing Facts in 2024
                     15+ Must-Know 
Digital Marketing 
Facts in 2024
Digital marketing is the best way to connect with your 
customers and grow your business. It provides many 
benefits to help you reach more people, build stronger 
relationships, and drive more sales. Let’s discuss some 
astonishing facts about digital marketing in 2023. 
Global Digital Ad Spend Surge Mobile Dominance Continues
Insight: In 2024, global digital ad spending is Insight: Over 70% of internet traffic comes 
projected to reach unprecedented heights, from mobile devices. Businesses must 
showcasing the increasing importance of prioritize mobile optimization for a seamless 
online advertising. user experience.
Rise of Video Marketing SEO Dynamics
Insight: Video content continues to dominate, Insight: SEO remains the cornerstone of 
with 80% of online users consuming videos online visibility, with search engines 
regularly. Brands should leverage this trend influencing 68% of online experiences. Stay 
for engaging storytelling. ahead with robust SEO strategies.
Social Commerce Boom Email Marketing ROI
Insight: Social media's influence on Insight: Email marketing boasts an 
purchasing decisions is growing, reaching impressive ROI of 4400%. Crafting 
75%. Brands should integrate social targeted and personalized campaigns is 
commerce strategies for direct sales. key to success.
User-Generated Content Impact Importance of Website Speed
Insight: Users find authenticity in visual user- Insight: A one-second delay in website load 
generated content, influencing purchasing time can result in a 7% reduction in 
decisions for 85% of consumers. conversions. Prioritize website speed for 
optimal user experience.
AI Integration Data Privacy Awareness
Insight: 72% of marketers believe AI provides Insight: With 87% of consumers 
a competitive advantage. Embrace AI tools for concerned about data privacy, 
personalized content recommendations and businesses need to prioritize robust 
predictive analytics. data protection measures.
Voice Search on the Rise Micro-Moments Matter
Insight: By 2024, it's estimated that 50% Insight: Users' fragmented attention spans 
of all online searches will be voice-based. create micro-moments. Tailor content to 
Optimize content for voice search to stay provide quick, relevant information during 
relevant. these moments.
Influencer Marketing Evolution Augmented Reality (AR) 
Engagement
Insight: Influencer marketing continues to 
evolve, with nano and micro-influencers Insight: AR experiences are gaining 
gaining popularity for authentic audience traction, providing immersive 
connections. engagement for users. Brands can 
explore AR to enhance consumer 
interactions.
 Interactive Content Importance Personalization is Key
Insight: Interactive content, such as polls Insight: Personalized experiences are 
and quizzes, increases engagement. expected by 73% of consumers. Leverage 
Brands should incorporate interactive data to tailor content, offers, and 
elements to captivate audiences. recommendations.
About Zorbis 
Zorbis is the leading digital marketing company with a 
proven record of happy and satisfied clients globally. 
For over two decades, we have helped thousands of 
businesses skyrocket their traffic and revenue. Our 
certified team offers custom strategies as per the needs 
of a business.  So, look no further. 
Contact Us: 
Hire us to take your business to new 
heights in the digital world.   
Address: 1111 South Main Street, 
Grapevine, TX 76051
Phone: 214-441-1309
Website: https://www.zorbis.com/
Email: [email protected]