What is digital marketing
                     What is digital marketing?
Digital marketing refers to the creation and dissemination of content
through digital media channels (website, landing pages, social 
media, email, and mobile apps) and the use of various strategies 
across paid, word-of-mouth and owned digital channels to promote 
content, including SEO, SEM, pay-per-click (PPC) advertising, 
syndication, social, email, text, and more.
 
The importance of digital marketing
A digital marketing strategy helps marketers define goals, target 
audiences precisely, and develop digital marketing plans that 
effectively reach their audiences. These strategies can provide 
direction for a specific marketing campaign or marketing plan and 
provide a framework for evaluating marketing results.
 
Today, everything is digital, and digital marketing is integrated into 
every aspect of business, fundamentally changing the way 
businesses communicate with and create value for customers.
Without the ability to implement and execute a digital marketing 
strategy in an increasingly large global online marketplace, your 
business is bound to fall behind the competition. digital marketing 
strategy
Cross-channel marketing, multi-channel marketing and omni-
channel marketing all refer to interacting with customers/prospects 
across various digital channels and devices. From inboxes, social 
networks, laptops, tablets to smartphones, today’s consumers can 
seamlessly switch between these channels and naturally expect 
premium services and experiences from businesses anytime, 
anywhere.
 
Check out the following widely used digital marketing channels to 
ensure a successful cross-channel marketing strategy.
 
email marketing
Email marketing is one of the oldest and best-known forms of digital 
marketing, widely used by both B2B and B2C marketers. With email 
marketing, you can collect customer data across various customer 
journey touchpoints, categorize the data to understand a prospect's 
preferences, and ultimately gain permission to add the prospect to 
an email list.
 
Email content typically includes information about products and 
services, company and event updates, personalized 
products/services, customer success stories, links to case studies, 
and technical or business briefings. In email marketing, it is 
important to ensure that emails are opened and read rather than 
immediately deleted, and personalized content and highly relevant 
products/services can greatly improve engagement.  Video is one of 
the most powerful digital marketing channels. Everyone loves to 
watch videos, to have fun and learn from videos, and to share 
videos. According to YouTube, there are more than 2 billion monthly 
logged-in users. Both B2B customers and B2C consumers use video 
to make purchasing decisions.
 
Video marketing can increase brand awareness, increase digital 
traffic, and increase conversion rates. In-blog video has been an 
important part of B2B and B2C content marketing strategies for 
many years.
 
Sharing videos is the key to getting more attention to your content. 
Therefore, you need to take advantage of third-party websites (such
as YouTube) to promote videos on your website and social media 
channels, and encourage others to share your videos.
 
Finally, make sure your video is short and to the point. Since 
audiences tend to have short attention spans, be sure to deliver 
quality content in an engaging way. Text messages (SMS and 
MMS)
Aside from email marketing, text messaging is the most direct way 
to connect with customers. As with social media marketing, only 
concise and to-the-point messages can work. Text messages can 
generally be divided into two types, one is Short Message Service 
(SMS), which contains only text, and the other is Multimedia 
Message (MMS), which contains video and gifs.
 
content marketing
Content marketing allows you to reach different potential customers
and customers in a personalized way. The more personalized the 
content, the more it can stimulate the interest and attention of the 
audience. Your content should align with the intent and interests of 
your target audience, and should facilitate customer engagement 
and conversion.
 
In content marketing, content types include emails, landing pages, 
infographics, ebooks, business newsletters, banners, videos, 
commercials, newsletters, press releases, articles, blogs, and digital 
postcards. The same content can (and should) apply to multiple 
channels, but all content should have a consistent voice and 
message. SEO and PPC (or SEM)
A good search engine optimization (SEO) strategy can optimize 
website content (landing pages, blogs, etc.) to ensure that website 
content appears at the top of search results listings more often, 
driving more traffic. The key to achieving great SEO results is 
keyword and on-page optimization. You can use well-thought-out 
keywords and long-tail keywords (3+ phrases) throughout your web 
content to improve SEO, maximize traffic and conversion rates, and 
organically link to high-authority third-party pages to improve Page 
rank and drive potential customers to your content.
 
Pay-per-click(PPC) refers to paying each time a specific link is 
clicked. Today's search engines and most social media sites support 
PPC. PPC ads will appear in the feeds of your target and potential 
customers.
 
Search Engine Marketing (SEM) is a high-impact PPC advertising 
where you pay a search engine to have your marketing messages 
and links prominently displayed when a visitor searches for a 
specific keyword.