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A Beginner's Guide to Search Engine
Optimization (SEO)
Who this guide applies to
This guide is for you if you're an owner or administrator of
online content, promoting or monetizing online content
through Google Search. If you're a thriving business owner,
owner of more than a dozen websites, an SEO expert at a
web agency, or a DIY SEO whiz with a strong interest in the
mechanics of Google's search, this guide is also for you.
If you're interested in getting a thorough understanding of
SEO basics based on our best practices, this guide is for you.
This guide won't provide any tips for getting your site to
automatically rank #1 in Google (sorry!), but if you follow
our best practices, you can hopefully make it easier for
search engines to crawl and understand your content, and
index it.
Search engine optimization (SEO )
Generally refers to making small changes to parts of a
website. Individually, these changes may be small
improvements, but when combined with other optimizations,
they can have a significant impact on your site's user
experience and performance in organic search results. You
may already be familiar with many of the topics in this guide
because they are fundamental elements of all web pages,
but you may not be making the most of them.
You should build a website that users can benefit from and
optimize it to improve the user experience. A search engine
is also one of your users, helping other users discover your
content. SEO is about helping search engines understand
and present content. Your site may be of a different size
than our example site and may present very different
content, but the optimization topics in this guide apply to all
sizes and types of sites. We hope this guide has given you
some new inspiration on how to optimize your website, and
we welcome you to ask questions, provide feedback, and
share success stories in the Google Search Center Help
Community.
Index - Google stores all the web pages it knows about in its
index. An index entry for each web page describes the
content and location (URL) of that web page. Indexing is the
process by which Google crawls, reads web pages, and adds
them to its index. Example: Google has indexed several
pages on my site today.
What is SEO? How to optimize for search engines like Google
How Search Engines Work
How to do SEO for Google
Why the rankings are overrated... in a way
SEO (Search Engine Optimization) is the practice of
optimizing website content to obtain organic search engine
rankings for search engines.
The benefits are obvious: free traffic, passive access, and
constant flow.
How Search Engines Work
Search engines are like libraries in the digital age.
Instead of books, they store web pages.
When you enter a query into a search engine, it goes
through all the pages in its index and tries to return the
most relevant results.
To do this, it uses a computer program called an algorithm.
No one knows exactly how these algorithms work, but at
least we can find some clues from Google.
How Search Engines Work
Search engines are like libraries in the digital age.
Instead of books, they store web pages.
When you enter a query into a search engine, it goes
through all the pages in its index and tries to return the
most relevant results.
To do this, it uses a computer program called an algorithm.
No one knows exactly how these algorithms work, but at
least we can find some clues from Google.
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