10 Important 2021 SEO Trends You Need to Know
                     10 Important 2021 SEO Trends You 
Need to Know
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Search engine optimization (SEO) practices help you to increase web 
traffic. Visibility is directly related to ranking. SEO is a must if you 
want to rank high on search engines.
Here are the 10 trends you need to know in 2021:
 Helpful, Valuable, and Relevant Content: Google’s algorithm is 
somehow related to the user experience. You should focus on satisfying 
the needs of visitors who visit your website.
 Invest in User Experience Techniques: Your investment in user 
experience (UX) techniques is one of the major SEO trends for 2021. User 
interaction should happen in an accessible way, and you need to focus on 
making their experience richer and efficient.
 Mobile SEO: Mobile SEO is one of the important trends. Several people 
using smartphones and have internet access are continuously growing. 
Keeping this point in mind, marketers should optimize their settings if they 
don’t want to lose ranking positions.
 Influence SEO: Influencer marketing can impact SEO. If an influence 
marketer supports your brands, it increases the chances of getting natural 
backlinks for your site. An influencer has millions of followers, and if 
he/she shares a piece of content around your brand, it gets shared by 
many people. It will increase the chances of the higher ranking of your 
web page in search engines.
 Image Optimization: Images give ideas about the products, services, or 
provided information. Image search plays an important role in SEO. So if 
you aren’t optimizing the images, it’s high time to get started.
 Search Intent: One should aim to serve the information that meets the 
user’s needs and intentions. Google has introduced the BERT algorithm to 
analyze search queries, and it will not help any poorly-written websites.
 Keyword Research: Google has started to focus on zero-click searches. 
More than 50 percent of searches are zero-click researches. It has become 
important to give some time to keyword research that can bring traffic 
and sales to your business.
 Core Web Vitals: Core Web Vitals is a ranking factor in 2021. It is going 
to become criteria to appear in Google’s top search results. These are 
real-world experience metrics that can quantify the first impression that 
the page makes on a user.
Video Marketing: Video is an alternative way to consume any content. 
Nowadays, videos are very popular media consumed online. A successful 
SEO strategy must include a video.
Website security: It is something that directly affects your SEO rankings. 
One should deliver safe results to their users. You should add security 
features such as specialized plugins to your website. Google always 
considers the security status of any website which affects the SEO ranking 
for sure.
Metrics and algorithms 
are constantly changing. 
It seems difficult to stay 
on top of SEO rankings. 
There is a huge 
competition for digital 
marketers and various 
small and big companies 
in this age of 
technology. It will 
require more investment 
and advanced strategies 
than ever before to 
stand out.
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