PowerPoint Presentation Content Slides Include: • Learning objectives for this presentation • Definition/s of marketing • Etymology (4 points) • Marketing basics ( 18 points + charts) • The benefits of marketing (10 points) • Creating a marketing model and strategy (45 points) • Marketing plan ( 12 slides ) • Steps to market research (30 points) • Marketing programs (20 points) • Branding (26 points) • Developing brand positioning (5 points) • Examples of good marketing (12 points) • Customer feedback (12 points) • Measuring success (4 points) • Product, company, and service naming (14 points) • Marketing materials (54 points) • Internet marketing basics (16 points) • Internet marketing (23 points) • Action steps (13 points) • Search engine optimization (13 points) • Action steps (8 points) • The future of marketing • Actions steps (16 points)