Email Marketing – Key Mistakes To Avoid
                     Email Marketing – Key Mistakes To Avoid
Anita Ray
Writer at Marvist consulting and writes for
 Marvist Digital Marketing's blog.
Regardless of the business, you are in, you should realize the potential of email 
marketing in growing your sales revenue and strengthening customer relationships. 
Most forward-thinking entrepreneurs and business firms look forward to connect 
with their customers through emails. A proper email marketing strategy enables you 
to establish a closer bond with your audience. However, you need to be on the right 
track, when you reach out to your customers through emails. Here, are listed some 
common mistakes that business firms make, while implementing their email 
marketing strategy.
Weak Call To Action
The CTA, or call to action segment of your email should of. This is one of the 
elements that eventually make the recipients take the necessary action. Every 
email has got its purpose, and you devote your energies and efforts to craft the 
body. Unless you have a compelling CTA, the email fails to make its mark. A clear 
CTA should accompany the mail body, or else, the recipient would not have a 
clear idea on what to do with the email. You may want the recipients to shop 
your products, be a part of a loyalty program, share a message or sign up for a 
program. Make sure that you have a single CTA so that it does not create 
confusion among your subscribers.
Sending Too Many Emails
Well, you may have a long subscriber list. This does not necessarily mean, that 
you should bombard them with emails round the clock. Be selective on what you 
convey, and remain consistent on the frequency of these emails. Remember, your 
recipients should not get annoyed when they receive an email from you. In order 
to develop their interest, you may follow the strategy of sending emails regularly 
but not too frequently, which comprehensively covers all the aspects of their 
interest. The exact frequency of emails is something that needs to determined 
based on your situation considering both the people who make up your 
customers/prospects and the type of business you are in.
Hiding The Link To Unsubscribe
At times, people may not be interested in reading your emails. In these 
situations, they tend to unsubscribe to the mails. As a marketer, you should 
enable them to unsubscribe from your list seamlessly. Hiding the link to 
unsubscribe complicates the situation for the recipients. This leaves a negative 
impression on the brand. Therefore, make sure that the recipients can easily find 
the link to unsubscribe. You can simply leave the link at the bottom of the email 
connecting so that they can click on it after locating it easily. Besides, make sure 
that the unsubscribe button is prominent enough to be noticed.
Failing To Segment Your Subscribers
Marketers should realize that not all subscribers would be interested in a 
particular topic. Therefore, you need to get the mails segmented, as per their 
location, age, browsing behaviour and interests. Remember that some people 
may expect your messages more frequently than others. Besides, each individual 
has got a preference, and you need to respect the same. Around 60% of the 
recipients are likely to delete an email, in case it turns out to be irrelevant to 
them. Therefore, try to segment your subscribers based on the relevant 
parameters.
Focus on mobile users as well, as a significant number of people open emails on 
mobile devices these days. All these tactics will keep you abreast makes the 
industry, as you implement your email marketing strategy.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!