Process Orientation and Avoiding Selfishness
                     Process Orientation and Avoiding Selfishness
  Anita Ray
Writer at Marvist consulting, Services of 
offshore digital marketing services is 
appreciated by SMB clients, has job 
openings especially 
offshore digital marketing company
Process orientation is a business concept that encourages organizations to focus 
more on individual processes, for the realization of long-term goals. This approach 
emphasizes that when each process is handled appropriately, it will automatically 
lead to the desired results over some time. There is a consistent increase in business 
entities choosing to go with process orientation. This article attempts to briefly 
elaborate on a few salient aspects of the subject at hand.
Process orientation is all about making the work flow independent of people’s 
whims and fancies and to standardize it so that consistent results are achieved.
The primary goal of the approach based on process orientation is to never 
compromise upon customers’ interests. Here, nothing is more important than the 
clients because of whom the business grows. Process oriented approach give 
consistent results and helps meet expectations of the customers.
•When efforts are made to perfect every process, it leads to enhanced utilization of 
available resources. And, the outcome of that is a substantial decline in costs in due 
course.
•The strategies falling under the purview of process orientation are immensely beneficial 
for the company. These strategies motivate employees to give the utmost importance to 
the growth and prosperity of the organization. People working for the company are 
urged to discard goals that serve just their interests. Teamwork is what is seen in business 
entities that adopt a process-oriented perspective.
•If an organization operates as per the process orientation guidelines, there won’t be any 
scope for ambiguity. All employees have total clarity about their responsibilities; there 
will be a standardized approach to everyday work in a coordinated way.
The process-based business plan ensures that the staff does not face adhoc 
situations and they can follow a consistent approach to the issues that crop up in 
the business processes. Such an environment makes the employees to work 
comfortably in the organization.
Choosing to carry out operations according to the norms of process orientation 
comes under the purview of good business practices. It makes sure that everyone 
associated with the company, like employees, customers, suppliers, and partners 
can get consistent outcomes from their work interactions and helps make work 
environment smooth and functional.
When a business unit goes ahead with a process-specific approach, it will be able to 
develop sound relationships with all related people/entities. They remain loyal to 
the business, contributing towards viability of the business.
•Here we need to understand that process orientation is not bureaucracy or red 
tape that makes customers very unhappy with the organizations whom they 
approach for getting work done. The issues that customers face is due to another 
issue which is selfishness of some employees.
•Reducing the quality of services/products with the sole intention of avoiding strain 
or relaxing on the work is rejected by process orientation. An unselfish, client-
centric attitude is the cornerstone of process orientation. A business driven by this 
particular approach always gives more important to long-term success or its 
viability. It has the patience to persevere accordingly. These business units strongly 
believe that when you concentrate on individual processes, success in the long term 
will be just a logical consequence.
So, it is akin to setting aside selfishness and working for the common good of 
everyone concerned. And, this is an ethical principle that was taught from ancient 
times.
Much of common sense as well as ancient wisdom agree on one item in particular. 
When an individual/entity strives for the well-being of others, their long term 
prosperity and success are assured. And, this is what avoiding selfishness is all 
about. Our long term success is dependent on avoiding selfishness and toiling in the 
direction of doing good things for other people.
This article covers two important things that need to be cultivated in a good 
organization – implementing process orientation standards and encouraging 
employees to think beyond selfishness for their success.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!