With Google’s Search Generative Experience (often referred to as ‘Google SGE’) launching in 2025, one of the largest paradigm shifts in search engines is upon us. If you follow any SEO or digital marketing trends, chances are that you’ve heard of Google SGE. But, what is Google SGE? How does it work, and how will it impact SEO, website rankings, and user behavior? This guide will explain everything you need to know about the AI-powered search feature from Google and how it's changing the SERPs forever.