Seven Tips To Improve The Packaging Of A Product
                     Seven Tips To Improve The Packaging Of A Product 
 
 
Product packaging used to be exclusively for practical purposes. In the old days, products were packed in 
black and white boxes that only had the company name and logo on them. Today's packaging goes much 
further, for example, they have small velcro panels to reveal a small window in the box where you can see 
the actual product. 
Here are seven tips you should use for packaging: 
 
 
 
 
 
 
 
Do Your Research:  
 
You can't design packaging to attract the perfect customer if you don't know who they are. You need to 
take the time to do your research and find out exactly what the demographics of your target market are, 
and design your product packaging from this data. 
 
 
 
 
Monitor your competition: 
 
You need to know what your competition is doing so you can be on a level playing field when it comes to 
competing with product packaging. If your competitor comes up with something fashionable, you are 
going to have to be above to win more customers. 
The packaging must tell their story:  
Every great product has an amazing story, people love to hear them, especially when they are given 
information about the products and services they are purchasing. Knowing the history of the product 
makes the buying process more personal. 
Spread all the details: Use the packaging to give all the details of your product. Try to think of all the 
questions your clients have by having you up close and answering them in the pictures. Describe your 
content so your customer knows exactly what they are getting. 
Consider your materials: 
It's great to have fun and think of creative packaging, but it has to be able to be easily replicated and 
protect your product or it won't do any good. You must ensure that your packaging is affordable and can 
be easily moved. 
Respect the environment:  
Each company has the obligation to take into account the impact that its packaging will have on the 
environment. Most packaging is thrown away once the product is purchased, so you need to ensure that 
the packaging is environmentally friendly. 
To improve the packaging of your product, Visit Assemco for more details.