Use of Centralized Consent Management Platform in business initiated communication 
                     Use of Centralized Consent Management Platform in business initiated 
communication  
 
 
Businesses have, since quite a long time been prevalent, on earth, with its own ways, giving 
in for people to make good money out of them. They have been popular and till date, 
alongside traditional and disciplined jobs, business procedures so exist bigtime. People have 
a very strong inclination towards creating and establishing a business by their own name so 
as to generate good amount of money at the end of the day. But businesses, however are 
quite challenging. Starting one up is one thing wherein staying up and flourishing in it is 
another. The second one needs strong advertising and public involvement which is why 
techniques like the Centralized Consent Management Platform is crucial. 
 
This is an effective way to reach out to people and gather their details and store them with 
their consent and utmost privacy. This is basically a software platform which allows a 
business unit for collecting and managing all sorts of confidential data without keeping 
minimum chance of any foul play whatsoever. Consent management problems can be 
feasibly handled by this centralised platform. 
 
The BIC or the Business Initiated Communication is another aspect that initiates clear-cut 
and effective communication between the business owner and thecustomers. Marketing 
prospects and commercial communication are the key giveaways here. The Consent Audit 
Trails however gives in for clear display of data that are collected from the prospects and the 
customers. These ensure maximum transparency at the end of business owner, thus making 
it through the faith and trust of the customers who are willing to take a commercial 
transaction with the same.