MSP and MSSP Sales Challenges in 2023 and Goals for 2024 with Jennifer Bleam
                     CyberTalk Series: M S P  and M S S P   Sa les  
Cha l lenges  in 2 0 2 3  and  G oa l s  for 2 0 2 4  
wi th  Jennifer  B l e a m
Jennifer Bleam is the owner and founder of MSP Sales 
Revolution and  recently published a great and very popular 
book in the MSP space  ti tled “Simplified Cybersecurity Sales 
For MSPs: The Secret Formula For  Closing Cybersecurity Deals 
Without Feeling Slimy”.

We caught up with her at #ITNation a few times this year 
and in this <  4-minute interview she shares the challenges 
that MSPs are having  with their cybersecurity services and 
what will change in 2024.
Jennifer shares that challenges don’t just cover selling 
cybersecurity  services, but also fundamentals about an 
MSP’s managed security  services plans. MSPs need to 
consider and test how to price, package  and how they will 
demonstrate the value to their clients and  prospects.
Jennifer reminds the listener that it’s not about the 
ingredients aka
features” – but the benefits and outcomes that MSP clients 
will get  from their services. She asks “What’s in it for me”?
Jennifer goes on to share that 2024 will be about AI 
Integrations and  in the marketing space, AI 
“Prospecting Bots”. She believes that vendors are 
racing to add vulnerability assessments to their 
services  and tools for prospecting.
If you missed Seceon at ConnectWise IT Nation in 
Orlando, contact us  and schedule a demo or 
discussion about your plans for managed  security 
services in 2024.

Contact Us
Address - 238 Littleton Road Suite #206 
Westford, MA 01886
Phone no - +1 (978)-923-0040 
Email Id - [email protected]
Website - https://www.seceon.com/
