The above question is probably one of the most frequent questions I am asked by my web development clients. It is not a simple question to answer as every client website project is different, but there are some common aspects of web design which all business can take advantage of. So, you are probably thinking that the content below is a lot to think about, especially if you are new to business or website design. Not to worry, my goal in the article is to breakdown each point and clearly explain why each point is an important factor for improving your website.   Table of Content 1. Make an action plan 2. Clear branding 3. Selecting domain names 4. Get some decent website hosting 5. Use clear terminology and avoid too many acronyms 6. Build subpages for different services or products 7. Grammar and spelling 8. Create clear-call-to-action 9. Create a static navigation 10. Create a user-friendly website navigation 11. Use images that are suitable for your target audience 12. Fill your home page with lots of useful content 13. Add whitespace to let your website breathe 14. Optimise header tags 15. Optimise page titles 16. Optimise for mobile devices 17. Optimise images and alt tags 18. Create content for people and incorporate SEO 19. Find and fix any 404 errors 20. Create helpful content for your target audience 21. Incorporate video content to improve engagement 22. Add free PDF guides 23. Reduce bounce rate 24. Create useful web tools 25. Add social bookmarking tools 26. Showcase your work or products 27. Add a clearly placed phone number 28. Add commenting tools 29. Get impartial feedback 30. Test your website and constantly improve