The automotive industry is embracing subscription-based features, also known as Features on Demand (FoD), as a potential revenue source. However, a recent consumer research study conducted by Cox Automotive raises concerns about the challenges automakers may face in generating substantial revenue from these offerings. This comprehensive study, titled "Software Monetization: The Emergence of Vehicle Features on Demand," highlights the importance of consumer awareness and perception in shaping the success of subscription-based features in the automotive industry.