Hyundai Strategic Partnership with Amazon
                     https://diminishedvaluecarolina.
com 
 
 
 
 
Hyundai Strategic 
Partnership with 
Amazon 
 
 
 
 
 
 
 
 
 
 
 
 
 
Hyundai Strategic Partnership with Amazon 
 
Wednesday, November 29th, 2023 
In a groundbreaking move, Amazon and Hyundai have announced a strategic 
partnership that goes beyond the conventional online retail space. Starting in 2024, 
Hyundai will make its vehicles available for purchase on the world's largest online 
marketplace, Amazon.com. 
This collaboration extends beyond mere sales, with Hyundai embracing Amazon Web 
Services (AWS) for its cloud computing needs and integrating Alexa into its next-
generation vehicles. 
 
 
1 
 
https://diminishedvaluecarolina.
com 
 
Selling Hyundai Vehicles on Amazon 
A New Era of Digital Car Shopping 
In a bid to revolutionize the car-buying experience, Hyundai and Amazon are set to 
launch a digital shopping platform in 2024. This platform will allow auto dealers to sell 
vehicles directly on Amazon's U.S. store. Hyundai will be the inaugural brand featured, 
offering customers a seamless online purchasing journey.  
This initiative aims to simplify the process, enabling customers to search for vehicles 
based on preferences such as model, trim, color, and features. Once the selection is 
made, customers can complete the transaction within Amazon's familiar and trusted 
environment, including payment and financing options. 
Streamlining Pick-up and Delivery 
Upon completing the online purchase, customers will have the flexibility to choose 
between picking up their vehicle or having it delivered by their local Hyundai 
dealership. This approach aims to combine the convenience of online shopping with 
the established services provided by local dealerships, enhancing the overall customer 
experience. 
Dealer Involvement in the Digital Shift 
Dealers will play a pivotal role in this digital shift, as they will have the opportunity to 
list their entire lineup on Amazon, presenting a wider selection to potential buyers. 
The spokesperson for Hyundai has clarified that dealers will set the vehicle prices on 
Amazon, and transactions will occur at the list price. This move is expected to bring a 
new level of transparency to car pricing, albeit without the traditional negotiation 
space. 
 
 
 
 
2 
 
https://diminishedvaluecarolina.
com 
 
Hyundai's Cloud Transformation with AWS 
Choosing Amazon Web Services (AWS) 
As part of this comprehensive partnership, Hyundai has selected AWS as its preferred 
cloud provider. The adoption of AWS aims to accelerate Hyundai's digital 
transformation, leveraging a spectrum of capabilities, including computing, storage, 
database, analytics, artificial intelligence (generative AI), and Internet of Things (IoT). 
Migration to a Cloud-First Strategy 
In a multi-year agreement, Hyundai will undergo a digital transformation, transitioning 
its current on-premises applications across research, product engineering, and 
customer engagement to AWS. This shift will make Hyundai a more data-driven 
organization, focusing on optimizing production, minimizing costs, enhancing security, 
disaster recovery, and advancing connected vehicle development. 
Master Builder Training Program 
To facilitate this transition, Hyundai and AWS have collaborated to design and 
implement a Master Builder training and certification program. This program aims to 
equip Hyundai engineers with essential cloud skills, ensuring a smooth and efficient 
migration to the cloud. 
Alexa Integration in Next-Generation Hyundai Vehicles 
A Seamless In-Car Experience 
In another significant development, starting in 2025, Hyundai's next-generation 
vehicles will feature Alexa Built-in. This integration will empower Hyundai drivers to 
enjoy a hands-free Alexa experience while on the road, allowing them to perform 
various tasks, such as playing music, setting reminders, updating to-do lists, and 
controlling their smart homes. 
 
 
 
3 
 
https://diminishedvaluecarolina.
com 
 
Enhanced Connectivity and Convenience 
Drivers will have the ability to manage smart home devices, receive traffic updates, 
check weather reports, and utilize voice control for in-vehicle media and navigation 
systems. Notably, certain Alexa features will remain accessible even in scenarios of 
intermittent or unavailable internet connectivity. 
Recap 
The Amazon-Hyundai partnership marks a significant shift in the automotive industry, 
blending the e-commerce giant's extensive reach with Hyundai's innovative offerings. 
From reshaping the car-buying process to embracing cloud technology and 
integrating voice assistants, this collaboration promises a transformative journey for 
both companies and, more importantly, for customers seeking a modern and 
convenient automotive experience. 
This other article may offer more insights on the automotive sector: Demystifying 
Electric Car Energy Usage at Home 
 
4 
 
https://diminishedvaluecarolina.
com