A trading account is usually sold rather than bought. People open a trading account with a broker they know or with a broker whose office is nearby. Have you ever considered going beyond a mundane approach? What factors should I consider before starting a trading account? What should you know before creating an online trading account in India? The general process of opening a trading account in India (often a trading cum demat account) is simple. However, there are several variables you can think about before opening a trading account that can help you narrow down your options even further. A 10-point matrix is shown below.