SEO Basics for Small Business Owners – On-Page Optimization
                     SEO Basics for Small Business Owners – On-Page 
Optimization
David Barton
Writer at smb-now.com creates 
quality content to serve visitors to
 http://smb-now.com.
Search engines are very smart and intelligent in ranking your website in the top 
positions. So, it is very important for small businesses to understand some basic 
concepts of SEO on how it optimizes your website to get better ranking in search 
results. Following are some things to consider for on-page optimization.
On-page Optimization: This is one of the optimizing techniques that can be 
controlled by you. Optimization can be done on the pages of your website to 
make it easy to find, index and understand your website’s content. This helps the 
search engine crawlers to read your website content. Readable quality content 
helps your website to get better rank in the search engines and drives traffic to 
your website.
Quality content: Content is king. So, you need to create content that is fresh, 
relevant and informative. At the same time, your content should contain 
appropriate and relevant keywords. Because keywords stresses the importance of 
optimization. And also make sure that your web-page formatting is appropriate. 
This helps in attracting the customer’s attention to read and engage with the 
content.
URL structure: Based on your websites URL structure, search engines have the 
ability to index and understand your site’s content. Make sure your URL should 
contain primary keywords and each word in it should be separated by hyphen (-).
Images: Your web-page images should be optimized. Because it helps the search 
engine to read. You can optimize it in two ways. One by file name, here each 
word of image file name should be separated by dashes. And other way to 
optimize is ALT text where your text should match the file name.
Title Tag: Each web-page has a title tag. And it is blue link, bolded and 
underlined text that appears on the search engine result page (SERP) and also on 
the top left browser bar. Make sure your title tag should be around 70 to 75 
characters and include one or two primary keywords.
Meta Tag: There are two meta tags. One is meta description which is a small 
snippet of 150 characters. This description tells what your specific web page is 
about. And this description is very important, because based on this search 
engine puts it under the blue title tag of SERP. And other one is meta keywords, 
which contains a few list of other keywords that are related to your web-page.
Heading Tag: Heading tag of each page should contain primary keywords. And 
it should be aligned with the page title and URL. Because people will see this tag 
first when they arrive on your web-page.
Internal linking: When you create content on your web-page and you want to 
give reference to other web-pages that is relevant to your content then you can do 
internal linking. This helps the visitor to know more about the information you 
are providing in your website.
About smb-now
The purpose of smb-now.com is to provide small and medium businesses with 
the latest trends, news and events that are going around in the SMB sector 
worldwide. Smb-now.com website is more focused on giving advice and 
providing accurate information to business owners through our highly researched 
articles. We write on various topics on categories such as automobile, business, 
health, home, news, recreation, shopping, society and technology. For more 
details, visit http://smb-now.com/