Customer loyalty is a very essential element when approaching the aisle of success for a business. Every businessman strives hard to make sure that his clients remain satisfied and happy. To make sure this happens, he hires a fully loaded team of professionals who supervise the process from production of a product to its selling. This gave birth to the concept of customer loyalty programs and thus can into existence the customer loyalty KPIs. These are performance indicators which give a brief overview of how a business is performing and what are the odds of success.