Uploaded on Feb 7, 2023
Return on investment in marketing is maximised when the customer is at the centre of the strategic planning process. Many businesses claim to be customer focused, but few are – resulting in higher marketing costs and a lower average customer lifetime value.
D John Carlson - Marketing Consultant
D John Carlson
Best Marketing Consultant in Perth
Marketing Consultant
• I work with clients to understand customer needs, wants and
expectations; and develop strategies that leverage the power of
consumer behaviour to maximise return on investment while at the
same time embracing the ethics of customer-centric business.
• I research, develop, and advise on implementing strategies to
identify and leverage opportunities, and eliminate complex problems
– always drawing on my in depth knowledge of consumer
behaviour.
• As an advisor, company director, advisory board member and
mentor, I work with organisations of all shapes and sizes to drive the
consumer and business behaviour that maximises performance with
strategies that minimise costs.
My primary expertise includes
• Research – including customer insights and behavioural
economics.
• Brand – including defining, creating and communicating a brand.
• Culture – bringing the brand to life.
• Marketing – addressing -product, experience, pricing, & distribution.
• Communication – addressing both traditional and digital channels.
• Business development – systematic B2B business generation.
Consumer behaviour &
Strategic planning
• Data – enabling more reliable and profitable decisions than intuition.
• Intellect – the objective, critical, and lateral interrogation of data.
• Management – managing consumer behaviour to achieve
objectives.
• Innovation – generating fresh ideas that will drive performance.
• Excellence – consistently delivering a competitive advantage.
• Ethics – developing and living values that exceed stakeholder
expectations.
• Delivery – on time, to budget and to specification.
SHARING KNOWLEDGE, IDEAS AND STRATEGIES TO
REDUCE MARKETING COSTS WHILE IMPROVING
RESULTS.
Membership of the D. John Carlson network has its benefits!
Members receive:
FREE weekly newsletter with actionable recommendations
FREE full-back catalogue of blogs and newsletters
FREE webinars addressing issues of your choosing
FREE white papers (IDEAS) providing practical marketing insights
A 20% discount on speaking engagements
FEEE podcasts - both audio and video
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Contact Us
Visit: www.djohncarlsonesq.com
Phone: 0402 273 350
Email: [email protected]
Address:
Level 1/110 William St, Perth WA 6000, Aust
ralia
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