D John Carlson - Marketing Consultant


Djohncarlson05

Uploaded on Feb 7, 2023

Category Business

Return on investment in marketing is maximised when the customer is at the centre of the strategic planning process. Many businesses claim to be customer focused, but few are – resulting in higher marketing costs and a lower average customer lifetime value.

Category Business

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D John Carlson - Marketing Consultant

D John Carlson Best Marketing Consultant in Perth Marketing Consultant • I work with clients to understand customer needs, wants and expectations; and develop strategies that leverage the power of consumer behaviour to maximise return on investment while at the same time embracing the ethics of customer-centric business. • I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems – always drawing on my in depth knowledge of consumer behaviour. • As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. My primary expertise includes • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Culture – bringing the brand to life. • Marketing – addressing -product, experience, pricing, & distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. Consumer behaviour & Strategic planning • Data – enabling more reliable and profitable decisions than intuition. • Intellect – the objective, critical, and lateral interrogation of data. • Management – managing consumer behaviour to achieve objectives. • Innovation – generating fresh ideas that will drive performance. • Excellence – consistently delivering a competitive advantage. • Ethics – developing and living values that exceed stakeholder expectations. • Delivery – on time, to budget and to specification. SHARING KNOWLEDGE, IDEAS AND STRATEGIES TO REDUCE MARKETING COSTS WHILE IMPROVING RESULTS. Membership of the D. John Carlson network has its benefits! Members receive:  FREE weekly newsletter with actionable recommendations  FREE full-back catalogue of blogs and newsletters  FREE webinars addressing issues of your choosing  FREE white papers (IDEAS) providing practical marketing insights  A 20% discount on speaking engagements  FEEE podcasts - both audio and video SUBSCRIBE NOW Contact Us Visit: www.djohncarlsonesq.com Phone: 0402 273 350 Email: [email protected] Address: Level 1/110 William St, Perth WA 6000, Aust ralia