Micro-Location Technology Market By Reports And Data
                     Micro-Location Technology Market To 
Reach USD 49.35 Billion By 2026
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       Market  Summary
Increase in demand for asset management, growing 
use of location based mobile advertisement are the 
major factors influencing market growth.
Micro-Location Technology Market Size – USD 
12.33 billion in 2018, Market Growth - CAGR of 
19.0%, Market Trends –Growing inclination towards 
proximity marketing
            M  a Orkuetr  S Aumpmparroyach
The Micro-Location Technology Market is expected to reach USD 49.35 Billion by 2026, according to a new 
report by Reports and Data. Micro-location technology is an advanced solution implemented by several 
technology providers that help in the discovery and privacy of a particular object or humans. This technology 
depends on other connectivity solutions so that the objects can be identified even from a distance. Location 
technology helps marketers to spot and get insights about their customers about the business even at aisle level. 
However, the limitation of geofences in marketplaces and multi-level structures is a challenge for the market. 
Technologies required are Wi-Fi, Bluetooth, ultrasound, and others. Micro-Location uses technology that can 
pinpoint your indoor location within a few feet, and that can bring several opportunities for consumer 
engagement.
The driving factors of the market are the rising influence of asset management in various industries, the 
inefficiency of GPS in indoor premises, high return on expenditure, an increase in the use of location-based 
mobile advertisement, growing use of mobile devices, and to deliver unparalleled customer experience in retail 
and hospitality among others. However, other factors that may restrain the growth of the market are, security 
and privacy concerns and the increasing inclination of e-commerce in the retail sector.
Key participants include Cisco Systems, Aruba Networks (HP Enterprise), Humatics Corporation, Estimote, 
Ruckus Networks, Zebra Technologies, Centrak, Ubisense Group, Camco Technologies, Siemens (Agilion), 
Decawave, Apple, Google, Redpine Signals, Visible Assets, Gimbal (Mobile Majority), Bluvision (Hid 
Global Corporation), Bluecats, Sewio Networks, Kontakt.Io, Inc.
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       M   a r kOeut  Sru Ampmparyoach
For the purpose of this study, Reports and Data have segmented the global Micro-Location 
Technology Market on the basis of Type, Technology, Application, End User and region:
Type Outlook (Revenue, USD Million; 2016-2026)
Services
Hardware
Software
End User Outlook (Revenue, USD Million; 2016-2026)
Healthcare
Retail and E-Commerce
Industrial
Transportation and Logistics
Others
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       M   a r kOeut  Sru Ampmparyoach
Application Outlook (Revenue, USD Million; 2016-2026)
• Proximity Marketing
• Asset Management
Technology Outlook (Revenue, USD Million; 2016-2026)
• BLE
• Ultra-Wideband (UWB)
• Ultrasound
• IR
• Others
Regional Outlook (Revenue, USD Million; 2016-2026)
• North America
• Europe
• Asia Pacific
• Latin America
• MEA
       M   a r kOeut  Sru Ampmparyoach
Further key findings from the report suggest
Based on type, the Micro-Location Technology Market is classified into services, software and hardware.
The software type segment is anticipated to grow at the highest rate of 19.1% during the forecast period.
There is an expanding demand for software systems that adopt performance dynamically at execution time 
in compliance to changes in the user's primary infrastructure, requirements, operational environments, and 
preferences.
For efficiently communicating with connected hardware components, micro-location solutions need to 
perform complicated and intelligent algorithms by dropping irrelevant data and taking conscious decisions 
and actions on behalf of human users to reduce human efforts.
BLE is anticipated to register the highest CAGR of 19.1% during the forecast period.
The high growth of this technology is due to the extensive use of BLE-based solutions in product distribution 
and multi-channel marketing in the retail sector.
BLE allows similar communication as classic Bluetooth, with the combined advantage of low cost, low power 
consumption, and small size.
Read More @ https://www.reportsanddata.com/report-detail/micro-location-technology-market
   A  b  oOuutr U Aspproach
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