This presentation covers the essentials of professional jewelry photography, including equipment, lighting, styling, editing, and the value of hiring a professional jewelry photographer. It offers practical tips to help brands create high-quality images that build trust, increase sales, and enhance their online presence.
Mastering Professional Jewelry Photography
Why Jewelry Photography Is Unique
• Jewelry is small, reflective, and detail-rich—making it one of the most
challenging products to photograph.
• Proper lighting and precision are crucial to capture sparkle, shine, and
texture.
• Buyers expect high-quality visuals that match the actual product.
• The right photography builds trust and drives conversions.
Essential Equipment for Clean Results
• Camera: DSLR or mirrorless with full manual control
• Lens: 90mm–105mm macro lens for extreme detail
• Lighting: Softboxes, LED panels, or light tents for diffused, even lighting
• Tripod: Stability is a must to eliminate blur and maintain consistency
• Backdrop: Neutral backgrounds (white or gray) highlight the product
without distraction
Lighting Techniques That Make Jewelry Shine
• Use diffused lighting to soften reflections on metal and gems
• Position lights at 45-degree angles to reduce glare
• For extra sparkle, add a small highlight light directed at the stone
• Avoid overhead or direct flash—it flattens details
• A light tent is great for achieving soft, professional-grade lighting
Styling and Composition Tips
• Keep the focus on the jewelry—use minimal props
• Show key details: clasps, engravings, gemstone cuts
• Use consistent angles across product lines
• Lifestyle shots add emotional appeal and help with scale
• A professional jewelry photographer knows how to balance aesthetics
with selling points
Post-Processing and Retouching
• Clean up dust, fingerprints, or scratches using editing software
• Correct white balance to ensure true-to-life metal and stone colors
• Adjust exposure and contrast subtly—don’t overdo it
• Crop consistently and align products neatly
• Final edits should enhance realism, not mislead
Final Tips & Takeaway
• Use a consistent photography style across your listings or brand
• Quality photos reduce returns and build shopper confidence
• Invest in a professional jewelry photographer for clean, sales-driven
visuals
• Take Action: Upgrade your images or partner with a trusted photography
studio
• Contact EtherArts Product Photography & Graphics for a quote or
portfolio review
Our Services & Locations
• Product Photography Atlanta
• Ecommerce Product Photograph
y
• Jewelry Photography Atlanta
• Amazon Photography USA
• Product Photography Tampa
• Product Photography Miami
• Product Photography New York
Contact Us
Address: 760 Vinca ct, Alpharetta, GA-30005
Email: [email protected]
Phone: 1770-690-9389
Website: www.etherartsus.com
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