Homylink mattress
                     https://homylink.co.uk/
What is Hom
ylink?
Homylink is not only a pure brand name, it is our 
love and enthusiasm that we want to express to our 
customers.
We inject every love that we have in Homylink, and 
put into every homylink product which you can buy.
Every Homylink product that can reach to you is the 
result of the integration of our love for Homylink.
https://homylink.co.uk/
Executive su
mmary
Homylink has a complete set of mattresses that are very 
comfortable and suitable for your individual needs.
Our company was founded by Ken and is dedicated to creating 
"healthy, comfortable and high quality sleep conditions"
We are a family business and value our valued customers.
https://homylink.co.uk/
Agenda
Company Research
SEO&SEM
Website
Social Media
https://homylink.co.uk/
SWOT
Strengths
Convenience factor
Free shipping for the UK/returns/100 night trial Good for the 
environment 
Easy bed-in-box packaging 
Weakness
Only sell online
https://homylink.co.uk/
SWOT cont.
Opportunities
Open more physical locations
Open the showrooms to test our products.
Room for more investors
Threats
The amount of other high-quality competitors
Diffcult economic conditions
Only dependent on customers from the UK
https://homylink.co.uk/
Main Target Mar
ket
The college students 
Most individuals are moving into new homes
The family woman 
https://homylink.co.uk/
SEM&SEO
https://homylink.co.uk/
SEO Strengths&Wea
knesses
Blog Posts
+Frequency
+Keywords
-Missing key elements
-The content of the article is not wide enough
Websit
+Rich page content
-Image and video dimensions & redireccts
https://homylink.co.uk/
Search Retargeting
Uses Pinterest
Instagram
Google
https://homylink.co.uk/
SEO Recommendation
Blog Posts
Add the diversification elements to the article
Website
Optimize AD landing pages
Backlinks
Optimize the backlinks
https://homylink.co.uk/
SEM-Paid Search
Search'Homylink' 
First paid search that comes up
Includes sitelinks extensions
Added customer reviews
Used to be the dream team
https://homylink.co.uk/
Ad group & Keywo
rds
Ad Group:Mattress
Pocket sprung mattress
Best pocket sprung mattress
100 percent memory foam mattress
Memory foam sprung mattress
Best single mattress
Fress mattress
https://homylink.co.uk/
SEM Recommendati
ons
1. Bid on the ad groups/keywords listed previously. 
Competition is high, if quality score is strong, 
Increase traffic
Brand awareness to their target audience
2.  Increase Quality Score:
Lacked relevant landing pages
Advise changing keywords searches to a more relevant page
https://homylink.co.uk/
Website
https://homylink.co.uk/
Summary
Intuitive and accessible 
User-friendly
Shopping, Product Testing, Reviews, Customer Service Chats, and 
FAQ 
Changes and Returns
Giving back to the community
https://homylink.co.uk/
Current Functionality
Features reviews on the top tab
Most reliable
Attentive staff
Site features video
Watch the comfortable of the mattress
Quality Promise
Try out the product for 100 days
https://homylink.co.uk/
Recommendations
Social icons
Customer reviews
Product return site
Currently has very clear instructions
https://homylink.co.uk/
Social Media Basics
85.5% of millennials(ages18-49) use social media regularly
Instagram
Twitter
Facebook
YouTube
https://homylink.co.uk/
Various Campaign
s
Get a mattress for free
Halloween's Day
Happy Chrismas
Thanksgiving Day
 
https://homylink.co.uk/
What We're Doing Right
Our main goal is to make customers get a 
good experience when they sleep on our 
mattress, and feel its sincerity and the comfort 
of our mattress.
https://homylink.co.uk/
Homylink  tips
https://homylink.co.uk/
Recommendations
Create customer trust
Increase brand trust
Establish close contact with customers
Let the customers to have a more realistic experience
https://homylink.co.uk/