How Chatbots play an Important Role in  Marketing Automation
                     How Chatbots play an Important Role in  
Marketing Automation
Automation is the fundamental need of each business since organizations are  
constantly searching for new methods for help to finish the work rapidly and  
easily. Online space is no special case. The introduction of chatbots for automated  
marketing has assisted organizations with automated customer care. Moreover,  
chatbots likewise play numerous critical roles.
Chatbots are the most effective collaboration channels that supplement the  
content and different channels. Most product-based websites lean toward a low-  
cost site that is simply designed to speak to customers and sell their products.
In such cases, chatbots would help achieve the business objective in speaking with  
the customer, getting their data, and monitoring which products they’re keen on.  
As typical sites would save their resources than spending on interactive landing  
pages, a simple AI-driven chatbot would fill the gap and improve the customer  
experience as well as satisfaction
Let’s look at the ways marketing automation using chatbots can be beneficial for  
organizations
Lead Generation
In a universe of such a lot of data and digital noise, it very well may be difficult to  
find the consumers you need — individuals who need you and your products as  
much as you need them. You can gather big data, filter it and try to carry out your  
findings; however, with regards to genuine, tangible leads, chatbot marketing can  
be your best companion.
Utilize your data collection software as you commonly would, to recognize the  
demographic for your target audience. Afterwards, rather than guiding them to a  
sales-driven landing page, involve them by presenting an active, supportive  
chatbot. With bot manufacturers like ManyChat and Chatfuel to make the chatbot  
and integrative tools like Zapier to assist you with recognizing solid leads, you can  
acquire some incredible traction in your lead generation campaigns using  chatbots 
for automated marketing
Carry out Transactions and Complete Orders
Because of the integrated AI, chatbot marketing can manage transactions quickly  
in the discussion with customers. The utilization of chatbot to make transactions  
helps customers both with saving time and effort as opposed to finishing  
numerous steps to order while encouraging a faster purchase. Along these lines,  
the sales success rate likewise increments. To be able to perform online  
transactions, chatbots for automated marketing should be connected to the  
bank’s API.
Qualify leads better with ChatBots
Indeed, chatbots can qualify your leads. Lead management can be daunting. You  
will consistently have a few leads that require a lot of nurturing. Their customer  
activation rate might be delayed, which can get tiring too.
Hence, giving over this task to your bot can be relaxing. You can program certain  
frequently asked questions to comprehend the current phase of your lead or  
client. Likewise, you can program your marketing automation using chatbots to  
take immediate action when your customer or lead clicks on any pivotal link on  
your site.
The key ingredient to appropriate lead qualification is to have a bot do the dull  
work while you or any salesperson come in soon after to close the deal. A bot  
alone can’t do the whole closure of the deal for you. They will do the dreary  
errands of acquiring the lead and tracking down the correct product or service for  
them. From that point onward, it has to be a human taking the lead.
Launch a Product
In case you’re an entrepreneur or work as a marketing professional where you  
assist with new product launches, at that point, you should consider utilizing  
chatbots for automated marketing to launch your next product. Launching  
products is a challenging task, as you have no quick method to acquire feedback
on your product, and accordingly struggle getting a heartbeat on that new  
product adoption by your customers. But, now you can do that using chatbots.
If you are selling a digital product, a chatbot is an ideal tool for speaking with your  
prospective leads before purchase and after. Just be certain to likewise gather  
their email address, as you would prefer not to be completely obliged to  
whatever messaging service you use (ie. Facebook Messenger and Facebook  
chatbot marketing) for your chatbot as that platform may change communication  
rules down the road.
Broad access on social media
In the current 4.0 time, social media grew rapidly. This is a stunning field to draw  
in an enormous number of customers. Numerous digital marketers have  
harnessed the power of chatbot marketing to promote clients.
Chatbots can be effortlessly incorporated on various social media channels, for  
example, Facebook Messenger, Zalo, Viber, Livechat on the site or any chat  
application that organizations need. As of mid-2018, Facebook Messenger had  
300,000 active chatbots, with 8 billion messages traded between individuals and  
organizations every month. Before the end of 2019, this number has expanded  
multifold. With these numbers, it’s unquestionable that chatbots are playing a  
significant role in assisting organizations to connect with customers on online  
channels.
As indicated by the American Marketing Association, chatbots will be essential  
players later on for market research. Stay tuned for more noteworthy  
developments as the growth of chatbots for automated marketing will increase.  
Organizations should search for some remarkable ways to have a competitive  
advantage by deploying chatbots with their current automated marketing tools.
Check out our blog post on Marketing Automation Platforms